Business Account
Learn about platform guides
Platform Overview
Different Sections of your Business Account
Explore the different sections of your Business Account and how each supports the full lifecycle of a brand-owned social experience - from setup and curation to moderation, monetization, and performance optimization across web and app.
Engagement data for growing your social experience
Sustainable growth of your social experience depends on understanding how members interact with content, participate in discussions, and engage with each other over time. Engagement data gives brands the visibility needed to make smarter, evidence-based decisions instead of relying on assumptions.
Track and Analyze Content Interactions in Reports
Content interactions provide direct insight into how users engage with videos, posts, communities, groups, and campaigns across your social experience.
Use member interests to grow your social experience
Leveraging user interests within your Business Account allows brands to build highly relevant, engaging, and scalable social experiences.
Video editing tools in the Genuin SDK
Video editing tools help brands, creators, and members create engaging short-form content directly within the Genuin experience. These tools simplify content creation workflows while maintaining a consistent brand and community experience across web and mobile applications.
Zero-Party Data to Power Your Social Experience and Media Revenue
Zero-party data is emerging as one of the most powerful solutions: information that customers intentionally and proactively share. When combined with Genuin’s SDK, zero-party data strengthens your social experience and opens new media revenue opportunities, without resorting to invasive tracking or breaching user trust.
Integrate SDK to Build Social Experiences Inside Mobile Apps
As brands move toward more interactive and community-driven mobile experiences, integrating social engagement, video creation, and community management directly into mobile apps has become essential.
In-app notifications with the Genuin SDK
Notifications are one of the most effective ways to increase user engagement and retention. They help users discover new content, respond to community activity, and return to experiences they care about.
Quick Start Guide
Introduction to your Business Account
Business Account is Genuin’s unified command hub for building, managing, and scaling Consumer Media Networks. Learn how brands control communities, content, moderation, growth, monetization, and reporting from a single platform.
Sign up for a business account
This guide walks you through creating a Business Account.
Brand Onboarding Process
A step-by-step walkthrough of the entire setup, including asset generation, category selection, rule configuration, and user management.
What Are the Different User Experiences in Genuin?
Understand the different user experiences in Genuin, from brand and retail teams to developers, creators, moderators, and consumers, and how each role uses the platform to build, engage, monetize, and scale video-powered communities.
Which Integration Method Should You Choose to Add Genuin to Your App?
When integrating a social experience into your mobile application, one of the first decisions teams face is how the integration will be implemented. Should the integration be handled internally by your development team, or should you rely on expert support to complete it? To support different development workflows and timelines, Genuin provides two flexible integration approaches for mobile applications using the Genuin SDK.
Brand Profile & Identity
Create Your Brand Profile to Launch Commerce Media Network
Use this guide when setting up your Commerce Media Network for the first time.
Set Up Brand Categories and Topics
Brand categories and topics help organize your content ecosystem inside your Business Account. They allow brands to structure communities, improve content discovery, personalize recommendations, and ensure AI-powered curation aligns with brand objectives.
Set Up Brand Guidelines
Brand guidelines help maintain consistency, quality, safety, and trust across your social experience. They define how content should look, sound, and behave across communities, groups, creator collaborations, campaigns, and user-generated content experiences.
Establish and Integrate the Brand Persona
A brand persona defines how your brand communicates, behaves, and engages across your social experience. It creates a consistent identity that shapes user experiences across communities, groups, content, campaigns, moderation workflows, and AI-powered interactions.
Community & Group Setup
Create communities and groups
Communities and groups let you organize imported videos around a shared theme, audience, or use case inside your Business Account.
Configure Settings for Full Control and Governance
Use this guide to understand and configure the Settings module inside your Business Account.
Connect Your Brand Network and Add Consumer Brands
Use this guide when you’re ready to expand your media network by onboarding endemic brands and media partners.
Admins, Members & Roles
All about Creator in Your Commerce Media Network
Use this guide to understand the role of a Creator inside your Commerce or Retail Media Network.
Add community admins in your owned communities
Adding community admins allows you to scale moderation, content management, and engagement across your communities and groups without relying on a single owner.
Add Admins to Maintain Quality in Your Social Experience
Use this guide when you need trusted team members to oversee discussions and maintain standards inside your social experience.
Add community members in your communities
Adding members is essential to building an active and engaged social experience.
Add group members in the Commerce Media Network
Adding members to specific groups within your Commerce Media Network helps you create more focused, relevant, and engaging experiences.
All about Member and Adding Them to Your Groups
Use this guide when you want to strengthen engagement inside specific Groups within your social experience.
All about Subscribers and Viewing Them in a Group
Use this guide when you want to understand who is following a specific Group and staying updated with its content.

