Choose your network model: Owned, Extended, Commerce, or Retail

Screen. Your brand type sets the default network model: Owned, Extended, Commerce, or Retail is recommended from the category you confirm.

When you finish, your network has a model, and Brand Control Center (BCC) shows only the settings, demand sources, and reports that model uses. Your part takes about 3 minutes and can be changed later without losing anything.

What Octo learns about you points to one network model, and BCC then shows only what that model uses.

Before you begin

Know where your audience is today: mostly on your properties, mostly elsewhere, or both.
Know whether you hold first-party purchase or loyalty data you are allowed to use for advertising.

Choose your path

Pick a network model to see what it switches on

Pick the Owned Network when you want video on your own site and apps, with revenue share from Genuin network demand. It’s the default for creators and company websites.

Your network

Built forCreatorsCompany websites

What switches on

OwnedThis model

Onsite embeds
Network distribution
Revenue share

Demand sources start withRevenue share only

You can change the model later without losing anything.

What Octo does

Octo recommends a model and explains it; you keep it or pick another, then approve.

Octo, Genuin's Supervised Intelligence interface, recommends a model from what it has learned: company type, whether your audience is mostly on your properties, whether it found a catalog or loyalty program, and whether you have first-party purchase data you may use. The recommendation shows the four models above with its pick highlighted and the reason in one line.
Octo lists what the model switches on and which Get Started cards become required for it (Retail adds Add brand partners and demand partners and Sign your agreement and authorize sellers, for example).

What you approve

The model. Pick a different card if you disagree; Octo re-plans the later steps around it.
Choose Approve model. BCC now shows only the settings, demand sources, and reports that model uses, and Octo's checklist on the BCC home screen mirrors these five steps.

Make Octo smarter

Tell Octo where your audience is and what data you hold ("80 percent of our views are on YouTube"; "we have a loyalty program but no purchase file") under Brand → Context; it changes the recommendation and the defaults it proposes in Step 5.

Need help? Octo is available 24/7 in BCC and on every page of these docs. Ask it in plain language; when the answer needs a person, Octo brings the right account manager, developer, or Ops engineer into the same thread and stays on it until it is solved. Every Business Account owner has this, on every plan (see 24/7 Octo support: how Octo brings in account managers, developers, and Ops).

What you get

A model-specific checklist in the BCC home screen that mirrors these five steps.
Defaults for demand sources (Owned starts with revenue share only; Retail starts with everything off until you authorize sellers in Sign your agreement and authorize sellers).