Media demand aggregators: questions and answers

DSPs, ad networks, agency trading desks, and affiliate or retail-media demand platforms that hold many advertisers' budgets. 6 questions, grouped by stage.

Evaluate

We hold advertiser budgets, not inventory. What does getting started mean for us?

You set up a Business Account on BCC with one client brand per advertiser and buy across the network: Marketplace packages and Paid Partner Posts directly, programmatic through your DSP with Genuin as a seller, and AdCP for buyer agents. There is nothing to embed unless a client also runs onsite placements.

Read: What a media network is on Genuin · Marketplace: list packages and transact with demand partners · Media demand aggregators: route your advertisers' demand into the Genuin network

Set up

How do I keep each advertiser's creative, brand safety, and billing separate?

Each advertiser is a brand under your Business Account with its own creative library, brand safety profile, billing profile, and reports; Campaign Manager roles are scoped per client brand and the brand switcher moves your team between them.

Read: Create your Business Account on Brand Control Center (BCC) · Business Account Roles and Scoped Roles · Brand Safety Profile

Build

How do buyer agents and our DSP see Genuin inventory?

Packages are published to Marketplace with Outcome Forecast Blocks and exposed through AdCP discovery for buyer agents; programmatic inventory is available through Genuin's seller ID or a partner ad server integration in your DSP.

Read: AdCP Discovery and Network Sales Agent · Buyer Workflow · Programmatic: Genuin Ad Server or your partner ad server

Launch

Can we use creator content as the ad creative?

Yes: licensed creator videos from the network are available as creative for offsite tags and Paid Partner Posts, with the creator's revenue share handled by Genuin and Studio adapting each asset to every placement size.

Read: Creator Content as Ad Creative · Paid Partner Posts and Paid Partner Takeovers · Studio: produce brand video from podcasts, long-form, and catalogs

Monetize

What does Genuin charge on demand we bring ourselves?

A platform fee under a buyer agreement, with rates from the pricing schedule; direct Marketplace packages carry the publisher's price plus the fee, and the agreement sets billing per client brand with insertion orders.

Read: Choose your monetization agreement · Plans, billing, and invoices · Monetization models on Genuin: a decision guide

Measure

How do we prove outcomes and margin to each advertiser?

Attribution runs through the ID graph and the offsite tags with incrementality where a holdout exists, and net margin on ad spend is reported per client brand against the package forecast, so renewals are based on outcomes.

Read: Attribution: closed-loop commerce and conversion forecasts · Margin reporting: revenue per impression and net margin on ad spend · Outcome Forecast Blocks