Walled gardens won budget because they owned the measurement.

Name: Walled gardens won budget because they owned the measurement.
Uploaded: 2026-06-30T10:10:04.000Z
Duration: 1 min 14 s
Channel: Genuin
Description: Walled gardens won budget because they owned the measurement. Infillion COO Brian Kaminsky explains how the Catalina acquisition changes that, bringing SKU-level data from real shoppers checking out real products in stores across America into Infillion's infrastructure. For CPG brands, it means proving campaign outcomes without depending on closed, siloed ecosystems. Recorded at Cannes.

Walled gardens won budget because they owned the measurement. Infillion COO Brian Kaminsky explains how the Catalina acquisition changes that, bringing SKU-level data from real shoppers checking out real products in stores across America into Infillion's infrastructure. For CPG brands, it means proving campaign outcomes without depending on closed, siloed ecosystems. Recorded at Cannes.

By Genuin

Published June 30, 2026

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