Day 2 at CES. And one thing is very clear: retail and commerce media aren’t just louder this year.…
Day 2 at CES. And one thing is very clear: retail and commerce media aren’t just louder this year. They’re growing up (and in some cases, devolving). This isn’t about more screens.It’s about screens finally talking to each other. Purchase data is shaping CTV. In-store behavior is influencing off-site activation. DOOH isn’t a billboard anymore. It’s part of a loop. But here’s the tension. We built incredibly advanced media stacks… then filled them with awkward, unnatural experiences. The opportunity isn’t more pipes. It’s familiar behavior, applied smarter. Short video. Scrolling. Social commerce. On consumers’ terms.
By Matt Wurst
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Posted in Marketing Thought Leadership. Key themes, topics, ideas, opinions, news, and thought leadership in and around the world of marketing
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