๐๐๐ฒ 1 ๐๐ญ ๐๐๐ and Iโve already heard the phrase โAI-poweredโ more times than I can count.
๐๐๐ฒ 1 ๐๐ญ ๐๐๐ and Iโve already heard the phrase โAI-poweredโ more times than I can count. And somehowโฆ I'm trusting it LESS less each time. AI is no longer the differentiator. Itโs table stakes. And "๐๐ฐ๐ธ๐ฆ๐ณ๐ฆ๐ฅ ๐ฃ๐บ ๐๐" is already just noise. The real question for 2026 is ๐ก๐จ๐ฐ ๐ฒ๐จ๐ฎ ๐จ๐ซ๐๐ก๐๐ฌ๐ญ๐ซ๐๐ญ๐ ๐ข๐ญ. Weโre drowning in one-off tools, demos, and promises. Fragmentation is accelerating faster than convergence. The winners wonโt be the companies with the โbestโ model for five minutes. Theyโll be the ones who can connect models, manage agents, and future-proof their stack without starting over every quarter. Orchestration will top generation as the focus this year.
By Matt Wurst
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Posted in Marketing Thought Leadership. Key themes, topics, ideas, opinions, news, and thought leadership in and around the world of marketing
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