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Most content consumption happens on the open web and on mobile, not inside social platforms or search. Infillion COO Brian Kaminsky explains how brands can plan against the open web with the same measurement fidelity they get from a walled garden, minus the risk. The result is holistic, closed-loop measurement that goes beyond ROAS to incrementality and more. Recorded live at Cannes.
By Genuin
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From the Innovative Leadership community. Where forward-thinking leaders connect through podcasts, webinars, and event insights. Explore ideas that inspire creativity, emotional connection, and team growth. Share experiences, learn from peers, and shape the future of leadership together.
Posted in Genuin Connections. Dive deeper into ideas from guests on the Genuin Connections Podcast, some of the brightest and most accomplished leaders in our space. From marketing to product to tech: lessons, bold opinions & strategies and more. Share takeaways, challenge assumptions, and apply insights to your own journey.
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