Generative Destination on a Genuin Domain
A brand-owned destination hosted on a Genuin domain (yourbrand.begenuin.com, or a white-label domain you point at it) that Studio and Canvas generate and keep fresh. Advertisers, partners, and your own brand safety lists can allowlist it as a known, verified domain.
A generative destination is a site Genuin builds for your brand from your groups, player types, and brand kit. Studio and Canvas generate its pages and keep them fresh. Because it sits on a known domain, your offsite tags get a landing destination that buyers already trust.
This capability arrives as a proposal when your network needs it, filled in from your brand context, and goes live when you confirm it. It's part of Offsite, and Extended O&O: how managed syndication works end to end explains how Genuin runs branded destinations as a managed service.
When to use it
Use it when your video needs a destination of its own.
| Who | What the destination gives them |
|---|---|
| Brands without a site of their own | A brand-owned home for their video |
| Publishers | A destination outside their CMS |
| Creators | A home page in an afternoon |
| Any network running offsite tags | A landing destination that buyers already trust |
How it works
- The destination lives on a Genuin subdomain, such as yourbrand.begenuin.com, or on a white-label domain you point at it.
- It renders the groups, player types, and brand kit you choose.
- The allowlist bundle packages the destination domain, its ads.txt and sellers.json entries, and its brand safety profile. Buyers and partners add it to their domain allowlists.
- The destination reports as its own property on your grid, so revenue rolls up under it.
- You decide whether search engines index it, and it can point its canonical back to your site when both exist.
Set it up
Octo proposes the destination with these steps already done. You review the result and confirm it.
- Open Offsite > Generative destination. Choose a Genuin subdomain, or connect a white-label domain.
- Choose the groups, player types, and brand kit the destination renders. Canvas keeps it current on your cadence.
- Publish the allowlist bundle for buyers and partners, and add the domain to your own allowlists under Controls > Brand safety profile. Set up ads.txt and sellers.json explains the seller entries in the bundle.
Settings
| Setting | Options |
|---|---|
| Domain | A Genuin subdomain or a white-label domain |
| Groups rendered | The groups the destination shows |
| Player types | Vertical, horizontal, dynamic, or keywords |
| Indexable | On or off |
| Canonical | Points back to your site when both exist |
| Allowlist bundle | Exported for buyers and partners |
You change these under Offsite > Generative destination, without code.
What it reports
Reports > Revenue shows the destination as its own property. The Hierarchical Grid: one spine for inventory, layout, and reporting explains how reports roll up along the grid.
- Destination sessions: visits to the destination.
- Watch time: video watched on the destination.
- Search and AI referrals: visits from search engines and AI assistants.
- Revenue: along the grid, under the destination's property.
- Allowlisting buyers: which buyers have allowlisted the domain.
Build on it
The destination runs on a Genuin domain and needs no code. For Genuin on your own site, these live pages apply.
- Embed the Genuin Web SDK on your website renders your brand, community, and group feeds on your own pages.
- Deliver contextual feeds with page, user, and location context shows how a page sends its context to an embed.
- Serve your first ad covers the live ad surfaces.
- Receive engagement events in your own analytics sends viewer events to your analytics and warehouse.
The destination calls in the Business Account API are proposed, not live. Live API today and the Business Account API roadmap maps what you can call now to what's planned.
