JavaScript Display Tag
The Genuin player inside an iframe-safe wrapper at any IAB display size, so video runs in display inventory.
A JavaScript display tag renders the Genuin player in an iframe-safe wrapper, sized to a standard IAB display unit. It carries the group, experience, and brand kit you choose, plus your buyer's tracking macros. Viewers watch your brand's video in a slot the media plan bought as a banner, and the engagement comes back to your network.
This capability arrives as a proposal when your network needs it, filled in from your brand context, and goes live when you confirm it. It's part of Offsite, and Offsite: generate IAB-standard tags for your media plan explains how every offsite tag is built and trafficked.
When to use it
Use it when the inventory is sold as banners rather than video. For video slots and CTV, use the VAST Video Tag instead. You can generate both formats from the same content.
| Case | What the tag does |
|---|---|
| Display media plan | Runs your video in the display slots the plan buys |
| Partner site that sells banners | Fills the partner's banner slots with your video |
How it works
- The tag renders the Genuin player inside an iframe-safe wrapper, at the IAB size you choose.
- A player card adds 2 px of padding outside the card, so its footprint is the declared size plus 4 px per axis. Offsite tags apply the same footprint rule inside the buyer's slot.
- The content comes from a group, a Quest's winners, a Paid Partner Post, or a dynamic feed that Maya fills by context.
- Studio's Adaptation re-cuts a published video for another placement size, and offsite tags use those versions.
- Macros carry the buyer's click tracker, the placement ID, and the destination's consent state. Macro and Consent Passthrough covers each one.
Set it up
Octo proposes the tag with these steps already done. You review the result and confirm it.
- Create a tag under Offsite > Tags with the JavaScript format and an IAB size. The Player card sizes and IAB footprint spec lists each size and its footprint.
- Add macros and the buyer's placement ID. The Ad tag reference: VAST, IAB sizes, and macros lists every macro.
- Traffic it as a third-party tag in the DSP, ad server, or partner's trafficking sheet. Learn how in Offsite: generate IAB-standard tags for your media plan.
Settings
| Size | Footprint inside the slot |
|---|---|
| 300 × 250 | 304 × 254 |
| 300 × 600 | 304 × 604 |
| 320 × 480 | 324 × 484 |
| 728 × 90 | 732 × 94 |
| 970 × 250 | 974 × 254 |
You choose the format and size on each tag when you create it under Offsite > Tags, without code. The footprint spec explains how the 2 px padding adds up.
What it reports
Reports > Offsite shows these metrics for your offsite tags. Measure engagement: watch time, lift, and cohorts explains how engagement is counted.
- Impressions: each time the tag renders in a buyer's slot.
- Viewability: how many impressions were in view.
- Engagement: watch time per user per minute, the engagement measure Genuin uses.
- Clicks: viewers who click through to your properties.
- Comparison to VAST by size: how the same content performs as a display tag and as a VAST Video Tag at each size.
Build on it
Brand Control Center generates the tag, so trafficking it needs no code. Serve your first ad covers the live ad surfaces, such as in-feed ads and IAB units rendered from a tag ID in your app. Receive engagement events in your own analytics sends what viewers do in Genuin views to your analytics tool and your warehouse.
The tag calls in the Business Account API are proposed, not live. Live API today and the Business Account API roadmap maps what you can call now to what's planned.
