Octo Ask
Natural-language questions answered from your reports along the grid, with the chart and the rows behind the answer.
Octo Ask lets you question your network's data in plain language from Brand Control Center (BCC). Octo, Genuin's orchestration layer, reads your reports and answers with the chart and the rows it used. You refine the answer in the same thread and pin the ones you want to keep.
This capability arrives as a proposal when your network needs it, filled in from your brand context, and goes live when you confirm it. It's part of Octo, and Octo: the orchestration and generative commerce layer explains how Ask works alongside Act and Resolve.
When to use it
Any BCC user can ask. Use it when a number moves and you want to know why, or when you need a setting and don't know where it lives.
| You ask | Octo answers from |
|---|---|
| "Which placements lost watch time this week and why?" | Your engagement reports, rolled up along the grid |
| "Which brands appear most in my groups' content?" | Your groups' content, when you identify brands for your brand network |
| A question about a line in a report | That report; you can ask from the report itself |
| How to change a setting | The relevant article and the exact setting |
When the answer calls for a change, Octo Act drafts it for your approval.
How it works
- Octo answers from the same reports you see in BCC. They roll up along the Hierarchical Grid: network, property, page type, and placement.
- Every answer shows the chart and the rows behind it, so you can check the numbers yourself.
- You refine the question in the thread, then pin the answer to a report. The answer stays next to the numbers it explains.
- Octo reads only what your role allows. It works with the permissions of the role using it, never more.
- Data use follows your agreement and the privacy controls in Privacy and VPPA.
- The Octo panel is on every screen in BCC. You can also reach Octo from the search box on any docs page, by email to support@, and in Slack and Teams where connected. 24/7 Octo-enabled support covers what happens when a question needs a person.
Set it up
Octo proposes Ask with these steps already done. You review the result and confirm it.
- Open the Octo panel in BCC. It's on every screen.
- Ask your question, refine it, and pin the answers you want to keep to a report. Measure engagement explains the report numbers most answers draw on.
Settings
| Setting | What it controls |
|---|---|
| Role permissions | What Octo can read when it answers the person asking |
| Brand scope of the role | Which brands' reports Octo can answer about for that person |
Roles and their brand scopes are set under Settings > Team, as Invite your team and assign roles explains. Changing a person's role changes what Octo can answer for them.
What it reports
Octo Ask keeps two records. Pinned answers stay on the report you pinned them to. Relevance OS: reading the analytics dashboard explains the measures behind most answers.
- Saved answers: the questions you kept, each with its chart and rows.
- Pinned reports: reports that carry your pinned answers next to their numbers.
Build on it
Octo Ask runs in Brand Control Center and needs no code. Your team asks from the Octo panel or from any report.
The Octo calls in the Business Account API are proposed, not live. Live API today and the Business Account API roadmap maps what you can call now to what's planned.
