Brand Partner Invitations and Permissions
Invite brands and agencies with precise permissions: run Paid Partner Posts, Takeovers, place content in groups, or buy audience extension.
An invitation turns a brand into a partner with a defined relationship to your network. Genuin finds likely partners, classifies each one, and drafts the invitation with permissions already proposed. The partner accepts in its own Brand Control Center.
This capability arrives as a proposal when your network needs it, filled in from your brand context, and goes live when you confirm it. It's part of Network, and Brand Network: core concepts explains how classification sets each partner's permissions.
When to use it
Use it for any direct partnership. A partner's role in your network sets the permissions it starts with:
| Partner role | Default permissions |
|---|---|
| Content partner | The groups you name, with re-cut and paid content off |
| Demand partner | Approvals required, and brand safety acceptance |
| Distribution partner | Your distributable groups only |
| Agency or reseller | Scoped roles and a reseller share |
| Buyer | Package level only |
How it works
- Partners are identified from the crawl and the network directory. They include brands in your content, advertisers in your category, and publishers your audience visits.
- Each partner is classified on five axes, and the classification proposes the edge: direction, permissions, groups, and the split or price.
- Role and relationship set the default permission set. You can widen or narrow it per group or placement.
- Permissions cover running Paid Partner Posts and Takeovers, placing content in groups, and buying audience extension.
- For demand partners, a first package or Paid Partner Post offer is drafted with the invitation.
- Partners accept your brand safety profile on the way in. Competitive brands go to the exclusion list instead.
Incoming requests follow the same path. The requesting brand is classified, and a recommendation comes to you.
Set it up
Octo proposes the invitations with these steps already done. You review the result and confirm it.
- Invite under Network > Partners. Learn how in Add brand partners and demand partners.
- Pick permissions per partner. Learn how in Brand Network: core concepts.
- The partner accepts in its own Brand Control Center, along with your brand safety profile. Learn how in Brand Safety Profile.
Settings
| Setting | What it controls |
|---|---|
| Permission set | What the partner may do: Paid Partner Posts, Takeovers, content in groups, or audience extension |
| Group scope | Which groups and placements the permissions cover |
| Brand safety acceptance | The partner's acceptance of your brand safety profile before the partnership starts |
Change any of these per partner under Network > Partners. A change before you approve redrafts the invitation. Record partner rules under Brand > Context > Partners, such as "no competitors of X", so proposed edges match how you already do business.
What it reports
The partner directory under Network > Partners tracks every partnership. Network Reporting shows views, watch time, and revenue by partner.
- Status: where each partnership stands, for every partner in the directory.
- Activity: what each partner has done on your network.
- Accepted terms: the permissions and the brand safety profile each partner accepted.
Build on it
Invitations and permissions run in Brand Control Center and need no code. What partners run on your network renders in your feeds and ad surfaces.
Serve your first ad covers the ad surfaces: in-feed ads, IAB units in apps, and your posts as an ad creative on a partner page. Deliver contextual feeds with page, user, and location context covers passing page context, including the network brand IDs a feed can draw from. Embed the Genuin Web SDK on your website covers rendering your brand, community, and group feeds.
The partner calls in the Business Account API are proposed, not live. Live API today and the Business Account API roadmap maps what you can call now to what's planned.
