Paid Partner Takeover
A partner's content fills a placement, page type, or group for a fixed window, with your brand kit kept and the partner's brand on the content.
A Paid Partner Takeover gives one partner an entire placement, page type, or group for a set period. Your brand kit stays in place, and the partner's brand appears on the content and on an optional banner. When the window closes, the inventory reverts on its own.
This capability arrives as a proposal when your network needs it, filled in from your brand context, and goes live when you confirm it. It's part of Monetize, and Paid Partner Posts and Paid Partner Takeovers compares it with the Post.
When to use it
Use it when a partner wants to own a moment on your network, not a single slot in a feed. Typical windows are:
- Launch days
- Weekends
- Seasons
- Event sponsorships
Takeovers also suit non-endemic brands, which want your audience but sell something else. They buy Takeovers and audience extension rather than placing content in your groups. For one partner video ranked inside a group, use a Paid Partner Post instead.
How it works
- The partner's content fills the scope you sell: a placement, a page type, or a group. The Hierarchical Grid defines each level.
- Your brand kit stays. The partner's brand appears on the content and, if you add one, a banner.
- You price a Takeover per window.
- A package can bundle a Takeover with Paid Partner Posts and offsite tags, so one sale covers your groups and the open web.
- You sell directly or list in Marketplace. If you enable AdCP, AI buyer agents can find the package too.
- When the window ends, the Takeover reverts automatically.
- Packages are priced against your floors and brand safety profile. Money never moves on a change you didn't approve.
Set it up
Octo proposes the Takeover with these steps already done. You review the result and confirm it.
- Create a Takeover package with its inventory and window under Monetize > Packages. Learn how in Package Builder.
- Sell it directly or list it, then approve the creative under Monetize > Approvals. Learn how in Marketplace: list packages and transact with demand partners.
- The Takeover runs for its window and reverts automatically. Learn how windows and pricing work in Paid Partner Posts and Paid Partner Takeovers.
Settings
| Setting | What it controls |
|---|---|
| Window | The fixed period the Takeover runs |
| Inventory scope | The placement, page type, or group it fills |
| Banner | An optional banner with the partner's brand |
| Bundling | Paid Partner Posts and offsite tags sold in the same package |
You set these on the package when you create it in Brand Control Center.
What it reports
Each package reports these measures against the outcome block you forecast. Outcome Forecast Blocks explains how a forecast is reconciled against delivery.
- Delivered impressions: how many times the partner's content was shown in the window.
- Engagement: how viewers responded to the content.
- Outcomes against forecast: projected views, engagement, and attributed commerce compared with what was delivered.
Reports > Revenue also breaks revenue down by package and partner.
Build on it
Takeovers run inside your existing Genuin placements and are managed in Brand Control Center. Serve your first ad covers how ads reach your embeds and apps today, including running your posts as ad creative on a partner page.
The sponsorship calls in the Business Account API are proposed, not live. Live API today and the Business Account API roadmap maps what you can call now to what's planned.
