Brand Safety Profile
A GARM-aligned description of your inventory attached to every placement and shown to partners, buyers, and AI buyer agents; it sets the floor buyers pay.
The brand safety profile describes your inventory in GARM-aligned categories. Octo drafts it from your content and your industry, including competitive exclusions inferred from your catalog and partners. Every placement carries it, and so does every listing buyers see.
This capability arrives as a proposal when your network needs it, filled in from your brand context, and goes live when you confirm it. It's part of Controls, and Controls: roles, moderation, brand safety, and guidelines explains how the profile changes what buyers pay.
When to use it
Save the profile before you connect any demand. Partners see it before they accept, and every demand path reads it.
| Where | What the profile does |
|---|---|
| Partner invitations | Partners accept it before they place content or buy |
| Marketplace listings | Buyers accept it before they purchase a package |
| AdCP | AI buyer agents see it on the product objects they discover |
| Programmatic | Ad server line items carry it, and bid requests pass it in standard IAB fields |
| Network distribution | A view happens only where both brands' profiles allow it |
How it works
- The profile attaches to every placement. A placement inherits it or carries its own override.
- Raising the profile's floor raises what buyers pay. Lowering it widens what content can run.
- Floors per placement are proposed from the profile and the page context, as Floor Pricing and Yield Rules describes.
- Both brands' profiles must allow a placement. Non-endemic and competitive brands carry stricter defaults, as Brand Network: core concepts and how brands are classified explains.
- Partner content you accept can't bypass your profile.
- Octo never acts outside the profile.
Set it up
Octo proposes the profile with these steps already done. You review the result and confirm it.
- Choose categories under Controls > Brand safety profile. Learn how in Set moderation, roles, and brand safety.
- Attach the profile per placement, or let placements inherit it.
- Partners accept the profile before they place content or buy. Learn how in Add brand partners and demand partners.
Settings
| Setting | What it controls |
|---|---|
| Category set | The GARM-aligned categories that describe your inventory |
| Exclusion list | Competitors inferred from your catalog and partners |
| Per-placement overrides | A placement's own profile instead of the inherited one |
Change them under Controls > Brand safety profile, and edit any line before you approve. Destination domains, such as a Generative Destination on a Genuin Domain, go on your allowlists there too.
What it reports
The partner directory shows each partner's status, permissions, and the profile it accepted. Floor Pricing and Yield Rules explains how floors follow the profile.
- Floor versus clearing price: what buyers paid against your floor, by profile.
- Partner acceptances: which partners accepted the profile.
Connect your systems
The profile runs in Brand Control Center and needs no code. Two live pages cover the community side of Controls. Add moderators to a community gives accounts the moderator role from your own systems. Update a group and its members adds or removes members and changes a group's access settings.
The brand safety calls in the Business Account API are proposed, not live. Live API today and the Business Account API roadmap maps what you can call now to what's planned.
