Post to your hub, then curate and schedule to other platforms
When you finish, new videos go to your content hub first and reach YouTube, TikTok, Instagram, and the rest on a schedule you set, so your O&O is the source and the platforms are the syndication. Your part takes about 5 minutes to set up; then it is the way you post.
Before you begin
- The hub is live (see Launch your first community: your owned-and-operated space). Connected social profiles from Upload your videos or connect your social profile are already authorized for reading; posting needs one more approval per platform.
The recommended order
Upload to your hub, let the AI classify, then distribute outward. Uploading to a platform first and importing later works, but you lose the first-party view of the viewers who saw it first and the ability to wrap ads and sponsorships around the original.
What Octo does
- From now on, every new video you drop into the hub (or record from its creator tools) is classified by Octo and placed in the right group within minutes.
- Octo proposes which videos to syndicate and prepares the right cut, caption, and cover for each platform through Studio (see Studio: produce brand video from podcasts, long-form, and catalogs and Adaptation), with a link back to the hub on every post.
- Octo proposes a standing cadence from where your audience actually is (for example, every new hub video to YouTube Shorts the same day and to TikTok the next morning) and asks once for posting permission per platform.
- Octo reads Reports → Distribution daily and proposes changes to the cadence when a platform over- or under-performs.
What you approve
- The platform permissions, once per platform.
- The cadence, and any individual post you want to hold or edit. Posts go out on your schedule only after you approve the plan; you can set groups that publish automatically once you trust it.
Make Octo smarter
- Tell Octo your posting rules ("never post on Sundays"; "TikTok gets the funny cuts, LinkedIn gets the expert cuts") under Brand → Context; it writes them into the cadence.
Need help? Octo is available 24/7 in BCC and on every page of these docs. Ask it in plain language; when the answer needs a person, Octo brings the right account manager, developer, or Ops engineer into the same thread and stays on it until it is solved. Every Business Account owner has this, on every plan (see 24/7 Octo-enabled support: how Octo brings in account managers, developers, and Ops).
What you get
- One upload, every platform, with your hub as the system of record.
- Captions, covers, and links back to your hub on every syndicated post.
- A library that keeps growing in one place, which is what the network feeds in Distribute your feeds across 7K+ apps and sites draw from.
