Extended O&O Destinations
Your brand run as a persistent destination on partner properties, designed, filled, sold, and reported by Genuin as a managed service.
Extended O&O (owned and operated) runs your brand as a destination across inventory you don't own. A destination is a persistent placement, not a campaign. Your brand keeps its identity, its content, and its audience relationship, and your team rarely needs to log in.
This capability arrives as a proposal when your network needs it, filled in from your brand context, and goes live when you confirm it. It's part of Network, and Extended O&O: how managed syndication works end to end explains each step Genuin runs.
When to use it
Use it if you're a publisher or media company on the Extended O&O model. Extended O&O is about reach, where Owned is about engagement on your own properties.
| Model | Pick it when | What switches on |
|---|---|---|
| Owned Network | You want video on your own site and apps, with revenue share from Genuin's network demand | Onsite embeds, network distribution, and revenue share |
| Extended Network (Extended O&O) | You want your brand to run as a destination across owned domains and partner inventory, operated by Genuin | Everything in Owned, plus Extended O&O syndication, Paid Partner packages, and an ad server |
Network models in depth compares all four models.
How it works
Genuin runs each step, and you see the results in Brand Control Center.
- Destination design: Genuin picks partner properties and page types that match your audience, designs the placement, and applies your brand kit.
- Content operations: Genuin adapts your library for each destination and schedules production lines in Canvas. You see the Studio Adaptation log and the Canvas Journal.
- Demand: Genuin lists packages in Marketplace and AdCP, sells Paid Partner Posts and Takeovers, and runs the ad server. Sources appear under Monetize > Demand, marked Managed.
- Yield: Genuin sets and adjusts floors, pacing, and partner mix.
- Reporting: daily and monthly reports, reconciled against the agreement.
A typical launch runs four to six weeks from signature to the first destination live, depending on partner inventory.
Set it up
Octo proposes the destinations with these steps already done. You review the result and confirm it.
- Choose the Extended model and the managed service agreement. Learn how in Choose your network model and Choose your monetization agreement.
- Genuin designs the destinations and operates content and demand. Learn how in Extended O&O: how managed syndication works end to end.
- Destinations appear on your grid as properties you don't own, marked Extended. Learn how the grid works in The Hierarchical Grid.
Settings
| Setting | What it controls |
|---|---|
| Launch destinations | The destinations named in your agreement |
| Brand kit | How every destination looks and sounds |
| Brand safety | Your brand safety profile and exclusions, applied to every destination |
| Groups allowed to travel | Which of your groups Genuin may place on destinations |
You also decide the approval mode for paid content. Set the brand kit in Set your brand identity, and brand safety in Set moderation, roles, and brand safety.
What it reports
Everything a destination does reports along your grid, marked Extended, and reconciles monthly. Revenue reporting, payouts, and the Creator Wallet explains how reconciliation works.
- Grid reports: every destination's results, under its property on your grid.
- Revenue and margin: under Reports > Revenue and Margin.
- Statements: daily and monthly reports, invoices, and payout statements, reconciled against the agreement.
Build on it
Destinations run on partner properties, operated by Genuin, so they need no code from you.
Embed the Genuin Web SDK on your website covers rendering your brand, community, and group feeds on your own pages. Deliver contextual feeds with page, user, and location context covers how page context turns into a ranked feed.
The destination calls in the Business Account API are proposed, not live. Live API today and the Business Account API roadmap maps what you can call now to what's planned.
