Marketers & growth: questions and answers

The person responsible for audience, content performance, campaigns, and brand. 15 questions, grouped by stage.

Set up

What brand assets do I need, and where do they show up?

A square logo, a wordmark, primary and accent colors, a typeface, a one-line description, and a voice. They render on every player, email, partner listing, and Studio caption.

Read: Set your brand identity: name, logo, colors, and voice · Studio: produce brand video from podcasts, long-form, and catalogs

Build

How should I structure communities and groups?

One community per brand, five to twelve groups named the way the audience thinks (Episodes, Clips, Behind the scenes; or your top categories), each tied to a grid context so Maya can match it to pages.

Read: Upload your videos or connect your social profile · Brand communities and groups: structure content for relevance · Register your placements on the Hierarchical Grid

Which video experience belongs on which page?

Shorts on content pages, Shoppable on product and category pages, Community in member or post-purchase areas, Live & Q&A for events and drops. A placement can allow more than one and Maya chooses per viewer.

Read: Pick your first player experience · Player experiences: Shorts, Shoppable, Community, and Live · Onsite: contextual placements across homepage, category, and product pages

How do I get 30 videos without a production team?

Connect sources (podcast, YouTube, catalog), select up to ten long-form items, and let Studio cut, caption, and group the clips; approve in Drafts. Canvas keeps the library growing on your cadence.

Read: Launch your first community: your owned-and-operated space · Studio: produce brand video from podcasts, long-form, and catalogs · Canvas: run your network with growth and monetization agents

Grow

How do I personalize the feed and how much control do I have?

Maya ranks by placement context, group, session continuity, cohorts, and your rules. You set exploration rate, freshness, repeat window, pinned slots, which cohorts may be used, and paid pacing per placement.

Read: Personalization and relevance: how Maya ranks every feed · Audience segments: onsite, offsite, and offline signals · Controls: roles, moderation, brand safety, and guidelines

How do I bring creators, ambassadors, or customers into the content?

Invite them by email or creator link, assign a tier (Host, Contributor, Member creator), and run a Quest: a brief with a deadline and a reward. Entries pass moderation and rewards settle into Creator Wallets.

Read: Invite creators, hosts, and contributors · Creator programs and Quests · Revenue reporting, payouts, and the Creator Wallet

How do I reach people who are not on my site?

Three ways: distribute groups into partner placements across the Genuin network, generate IAB-standard offsite tags for your media plan, or have Genuin run your brand as an Extended O&O destination.

Read: Network distribution: place your content in partner inventory · Offsite: generate IAB-standard tags for your media plan · Extended O&O: how managed syndication works end to end

How do I build an audience segment and where can I use it?

Combine onsite, offsite, and offline conditions in Audiences → Segments; use the segment for Maya ranking, Paid Partner targeting, audience extension on offsite inventory, Marketplace packages, or export to your CDP.

Read: Audience segments: onsite, offsite, and offline signals · Unified identity: auto login, SSO, and the ID graph · Programmatic: Genuin Ad Server or your partner ad server

How do I run a campaign with a partner onsite and offsite at once?

Define the outcome, build the audience, produce one creative set in Studio, buy a Paid Partner Post or Takeover onsite and offsite tags for the open web, then read one attribution report across both.

Read: Marketers: run a partner campaign onsite and offsite · Paid Partner Posts and Paid Partner Takeovers · Offsite: generate IAB-standard tags for your media plan · Attribution: closed-loop commerce and conversion forecasts

Will this show up in AI assistants and search?

Every article and constructed page carries answer-first text, structured data, and an llms.txt mirror; Octo's player components are being made callable by LLM applications so your video and products can render inside assistants under your rules.

Read: Octo: the orchestration and generative commerce layer · Onsite: contextual placements across homepage, category, and product pages

What is the difference between endemic, non-endemic, and adjacent brand partners?

Endemic brands sell what your audience comes to you for and get the highest ranking weight and category-group Paid Partner Posts; adjacent brands complement your category and can place content at moderate weight; non-endemic brands want your audience but sell something else, so they buy Takeovers and audience extension rather than placing content.

Read: Brand Network: core concepts and how brands are classified · Paid Partner Posts and Paid Partner Takeovers · Accept partner content into your ecosystem

On a platform you rent reach you cannot measure or address afterward and the platform keeps the ad revenue. A distributed feed is yours: you choose its dimension (keywords, brands, categories, topics, page context) and where it runs across 7K+ apps and sites, the ads and sponsorships inside it pay you, and every view is attributed and addressable.

Read: Distribute your feeds across 7K+ apps and sites · Network distribution: place your content in partner inventory · Unified identity: auto login, SSO, and the ID graph

Monetize

How do I turn community content into ads without a rights problem?

Creators consent on their post; offsite tags can run that content as creative with attribution to the creator for the revenue share, and paid content always carries a disclosure label.

Read: Offsite: generate IAB-standard tags for your media plan · Content policies and community guidelines · Paid Partner Posts and Paid Partner Takeovers

Measure

What engagement metrics should I report?

Watch time per user per minute, lift against a holdout, completion, follow rate, return rate, and participation, rolled up along the grid and filterable by cohort, experience, and source.

Read: Measure engagement: watch time, lift, and cohorts · Relevance OS: reading the analytics dashboard

Can I prove the video caused the result?

Yes where a holdout exists: incrementality is the default model for Extended O&O and Paid Partner packages, and every placement keeps a standing holdout so lift is read directly.

Read: Attribution: closed-loop commerce and conversion forecasts · Relevance OS: reading the analytics dashboard · Measure engagement: watch time, lift, and cohorts