You can target exactly the right person.
You can target exactly the right person. If they’re scrolling past at full speed, it doesn’t matter. Infolinks CEO Bob Regular shares the pattern that shaped his company’s approach: ads placed in moments of genuine attention outperform perfectly targeted ads that nobody notices, often by orders of magnitude. He calls it the secret sauce behind Infolinks’ performance. In the full episode, Bob and Matt Wurst dig into the decline of identity-based targeting, the comeback of contextual advertising, and how publishers can deliver better experiences without overwhelming their audiences.
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From the Innovative Leadership community. Where forward-thinking leaders connect through podcasts, webinars, and event insights. Explore ideas that inspire creativity, emotional connection, and team growth. Share experiences, learn from peers, and shape the future of leadership together.
Posted in Genuin Connections. Dive deeper into ideas from guests on the Genuin Connections Podcast, some of the brightest and most accomplished leaders in our space. From marketing to product to tech: lessons, bold opinions & strategies and more. Share takeaways, challenge assumptions, and apply insights to your own journey.
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