Identity resolution is suffering death by a thousand cuts. Every week brings another change that weakens match rates and data quality. Infolinks CEO Bob Regular explains why his company’s roots in contextual advertising, dating back to its in-text origins in 2007, now look ahead of their time. As identity fades, context, sentiment and real user engagement are becoming the signals that matter most. In the full episode, Bob shares how Infolinks built a premium marketplace around quality, his views on agentic media buying, and why the open web has to evolve to survive.
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