Wrapping up CES and one theme kept showing up everywhere, quietly but consistently: the uncertainty.
Wrapping up CES and one theme kept showing up everywhere, quietly but consistently: the uncertainty. It's changed the psychology of buying. In this economy, people aren’t buying less necessarily. They’re buying differently. Brand loyalty is giving way to price awareness. Consumers want to feel smart. Like they beat the system. That’s why “value,” “smart buy,” and “deal” matter again. And here’s the twist. Advertising is still growing. Fast. So while wallets feel tighter, attention is still being bought. The brands that win in 2026 won’t panic. They’ll respect the shift and communicate value honestly.
By Matt Wurst
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Posted in Marketing Thought Leadership. Key themes, topics, ideas, opinions, news, and thought leadership in and around the world of marketing
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