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Givsly's Chad Hickey on Why Values Are the New Demographics: What if values deserved a line in your media plan right next to age, income, and ethnicity? Chad Hickey, CEO and Co-Founder of Givsly, argues they do — and the data backs him up. More than 6 in 10 consumers factor brand values into their purchase decisions. That's not a soft metric. That's a targeting signal. In this clip, Chad breaks down why values-based advertising isn't cause marketing with a new coat of paint. It's a fundamental shift in how brands should think about reaching the right consumer. The proof? 95% of Givsly's campaigns are product campaigns — not purpose plays.
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Posted in Genuin Connections. Dive deeper into ideas from guests on the Genuin Connections Podcast, some of the brightest and most accomplished leaders in our space. From marketing to product to tech: lessons, bold opinions & strategies and more. Share takeaways, challenge assumptions, and apply insights to your own journey.
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