Many companies are still in the earliest stages of understanding how AI will reshape marketing.
Many companies are still in the earliest stages of understanding how AI will reshape marketing. In this clip from Genuin Connections, AI media analyst Debra Aho Williamson explains why the biggest challenge for marketers today isn’t just adopting AI internally — it’s keeping pace with how consumer behavior is changing externally. While organizations experiment with AI tools to improve workflows and productivity, consumers are increasingly using AI assistants to research products, evaluate options, and make decisions. The companies that gain the biggest advantage in the AI era will be the ones that do both: • Improve internal AI capabilities inside their marketing organizations • Closely monitor how consumers are shifting their discovery habits As AI assistants, recommendation systems, and conversational interfaces influence more purchase decisions, marketers must rethink how they show up across trusted digital environments where discovery now happens.
By Genuin
Published
From the Innovative Leadership community. Where forward-thinking leaders connect through podcasts, webinars, and event insights. Explore ideas that inspire creativity, emotional connection, and team growth. Share experiences, learn from peers, and shape the future of leadership together.
Posted in Genuin Connections. Dive deeper into ideas from guests on the Genuin Connections Podcast, some of the brightest and most accomplished leaders in our space. From marketing to product to tech: lessons, bold opinions & strategies and more. Share takeaways, challenge assumptions, and apply insights to your own journey.
17 views
0 likes