Givsly's Chad Hickey on Why Consumers Are Taking Back Control: When people feel out of control,…
Givsly's Chad Hickey on Why Consumers Are Taking Back Control: When people feel out of control, they use the one lever they have — where they spend their money. Chad Hickey, CEO and Co-Founder of Givsly, explains to Genuin Connections host Matt Wurst why the push for values alignment between brands and consumers has hit a genuine inflection point. It's not about politics. It's about people demanding to be seen — and choosing brands that see them back. The brands that understand this aren't just doing good. They're building loyalty, trust, and long-term growth.
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