At CES 2026, Andy Wilson, EVP of Business Development and Commerce at McClatchy Media, shared how some of the biggest media brands in the country are rethinking audience engagement.
In this clip, Andy breaks down why passion points and cultural moments like Dancing with the Stars are more than just content topics. They are conversation engines. When fans can react, debate, and connect directly with editors inside owned experiences, engagement stops being passive and starts becoming a community.
This moment comes from a larger Genuin Connections Q&A recorded live at our CES Happy Hour in Las Vegas, where we explored how publishers can turn cultural moments into high intent, high engagement digital destinations.
See how media companies are moving from broadcasting to participating with their audiences.
