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In this clip from Genuin Connections, AI media analyst Debra Aho Williamson explains how platforms like ChatGPT may begin shaping brand perception the same way creators and influencers do today. When consumers ask AI assistants for recommendations, product comparisons, or advice, the platform itself becomes a trusted voice guiding the decision. That means brands will need to think about two layers of influence: • What AI platforms say about them organically • How paid media can amplify or reinforce that narrative Debra suggests that paid AI media could work similarly to boosting an influencer’s post — reinforcing what the platform already says about a brand or helping shape the story consumers see. For companies building engagement environments and media infrastructure, this shift highlights the importance of trusted context and narrative consistency across platforms.
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