Launch a challenge for member participation
Launch a challenge that asks members to create content or complete actions, set its rewards and eligibility, publish it to chosen destinations, and track the results.
A challenge is a structured campaign that motivates members to contribute content, complete activities, show their creativity, and interact more often with your social experience. Genuin distributes challenges across web, mobile apps, SDK-powered experiences, communities, groups, and creator networks, and tracks each member's actions and completions automatically.
Use challenges to raise participation and content creation, support product launches and seasonal campaigns, and reward members for meaningful contributions. They also build relationships between creators, members, and your brand, and bring in a steady stream of user-generated content (UGC).
Challenges are part of the creator programs in Studio. For the product overview, see Studio: what it does and where to start. For Rewards, which pay members for sharing your content to their own social accounts, see Set up rewards for your communities.
Define the challenge objective
Before you launch a challenge, decide what outcome you want. Common objectives are:
- Generating user-created videos.
- Increasing engagement.
- Driving product awareness.
- Encouraging content submissions.
- Growing community membership.
- Promoting brand campaigns.
- Collecting user stories.
- Increasing participation in specific communities or groups.
| Challenge type | Example |
|---|---|
| Content creation | Share your best summer adventure video |
| Product advocacy | Show how you use our product |
| Community growth | Invite three friends to join the community |
| Educational | Complete a learning activity and share results |
| Seasonal campaign | Holiday challenge with themed content |
Create the challenge
Configure the challenge details in two parts.
Basic information: the Challenge Name, Challenge Description, Challenge Banner/Image, Start Date, End Date, and Participation Rules. The start and end dates schedule the challenge.
Challenge visibility: where the challenge appears. Choose one or more of these destinations:
- Entire Social Experience
- Specific Communities
- Specific Groups
- SDK Experiences
- Web Destinations
- Mobile Applications
Define participation requirements
Set what members must do to complete the challenge. You can combine several actions into one challenge journey.
| Action group | Actions |
|---|---|
| Content-based actions | Upload a video, create a post, submit media content, share a story |
| Engagement actions | Comment on content, like (Spark) content, share content, join a community, join a group |
| Campaign actions | Complete a specific task, participate in a brand activity, attend an event, refer friends |
Configure rewards and incentives
Challenges perform best when members understand the value of taking part. Challenges support digital, community, and brand rewards:
| Reward group | Rewards |
|---|---|
| Digital rewards | Points, badges, community recognition, achievements |
| Community benefits | Featured creator status, exclusive community access, special group membership, priority participation opportunities |
| Brand rewards | Merchandise, gift cards, product samples, promotional offers, event invitations |
Base each reward rule on completion, ranking, random selection, or participation milestones. To award points automatically, see Configure and distribute reward credits.
Set eligibility rules
Define who can take part. Eligibility rules keep a challenge to its intended audience and help you keep it compliant and fair. You can base eligibility on:
- Community membership.
- Group membership.
- Geographic location.
- User role.
- Creator status. Learn more about Community Roles and Creator Tiers.
- Age requirements.
- Campaign-specific criteria.
Publish the challenge
When the configuration is complete:
- Review the challenge settings.
- Verify the dates and participation rules.
- Confirm the reward structure.
- Publish the challenge.
Once the challenge is active, it's visible across the destinations you selected. Members can immediately view the challenge details, join the challenge, track their progress, submit the required actions, and check their completion status.
Promote the challenge
Promote each challenge through several channels, because consistent promotion raises participation rates.
| Channel | Methods |
|---|---|
| In-app promotion | Featured challenge banners, community feeds, group announcements, SDK placements |
| Notifications | Push notifications, in-app notifications, email campaigns |
| External promotion | Social media campaigns, brand websites, creator partnerships, influencer campaigns |
Notification channels also deliver participation and progress updates to members. For setup, see Set up push notifications in the Genuin SDK and In-app notifications in the Genuin SDK.
Track participation and progress
Challenge performance is available in Business Account reporting. Track metrics such as:
- Challenge participants.
- Completion rate.
- Content submissions.
- Engagement generated.
- Community growth.
- Shares and referrals.
- User retention.
- Reward redemption.
These metrics show how well the campaign worked.
Reward participants
After the challenge ends:
- Verify the submissions.
- Review the eligibility criteria.
- Approve the winners, if the challenge has winners.
- Distribute the rewards.
- Notify the participants.
Recognize participants through community announcements, featured creator sections, leaderboards, and reward notifications. Recognition encourages members to join the next challenge.
Improve future challenges
Analyze each challenge's results to learn:
- Which challenge themes performed best.
- Which rewards drove the most participation.
- Which communities generated the highest engagement.
- Which content formats members preferred.
- Where members dropped off during participation.
Use what you learn to improve your next campaigns and raise participation rates.
Examples
- Product launch challenge. A consumer brand asks members to create videos that demonstrate the product. Participants earn rewards for submissions and engagement.
- Community growth campaign. Members receive points for inviting friends who join and actively participate in communities.
- Creator activation program. Creators submit branded content as part of a campaign challenge, which helps the brand scale user-generated content.
- Seasonal engagement campaign. A holiday-themed challenge encourages members to create and share content about a seasonal event, which raises activity across communities and groups.
