What Is the Brand Feed?

Overview

The Brand Feed is a dedicated, brand-owned video feed that showcases content from a single brand across your website or app. It allows brands to present their official videos, campaigns, creator collaborations, and community content in one cohesive, scrollable experience, fully embedded within owned digital properties.

Use a Brand Feed when you want to:

• Give users a consistent, always-on view of a brand’s content
• Highlight campaigns, launches, or seasonal stories
• Create a branded destination without sending users to external social platforms

Unlike discovery or contextual feeds, the Brand Feed is explicitly brand-scoped. Every video shown belongs to the selected brand and follows the governance, moderation, and placement rules defined in the Brand Control Center (BCC).

Why Brand Feeds Matter

Brand Feeds help brands move from fragmented content distribution to owned, persistent storytelling.

Key outcomes:

• Stronger brand recall through consistent visual identity
• Higher engagement from uninterrupted, scroll-based video consumption
• Full control over content, moderation, and placement
• Direct measurement of engagement and conversion inside owned properties

Because the feed lives onsite, brands retain ownership of:

• Audience relationships
• Engagement data
• Monetization opportunities

How the Brand Feed Works

A Brand Feed aggregates videos associated with a single brand across communities, groups, and campaigns. These videos are:

• Approved and moderated through Curate and Moderate workflows
• Ranked based on freshness, engagement, or pinned priority
• Rendered in a vertical, feed-first experience optimized for web and mobile

The feed can be embedded on:

• Brand home pages
• Campaign landing pages
• Category or editorial sections
• Dedicated brand hubs inside apps

Use a Brand Feed when brand identity and consistency matter more than discovery breadth.

How to Set Up a Brand Feed as an Onsite Embed

Step 1: Navigate to Onsite Embeds

Go to:Grow > Onsite > Embeds

Click Create Embed.

Step 2: Choose Embed Type

Select:

• Embed Type: Brand

This ensures the feed only pulls content associated with the selected brand.

Step 3: Select the Brand

Choose the brand whose content you want to display.

The feed will automatically include:

• Brand-owned videos
• Approved creator or influencer content tied to the brand
• Sponsored or campaign videos (if enabled)

Step 4: Configure Embed Style

Define how the Brand Feed appears on your site or app.

Key configuration options include:

• Headline & Sub-headline (brand messaging)
• Carousel style (Default or Focus View)
• Adaptive video display (responsive vs fixed 9:16)
• Floating view (keep video playing on scroll)

This ensures the feed visually aligns with your brand and page layout.

Step 5: Configure Feed Behavior

Control how content is presented and consumed:

• Default vs pinned post first
• Autoplay on/off
• Loop video
• Show or hide creator username
• Show view count and engagement metrics

These settings help balance storytelling with performance goals.

Step 6: Enable Engagement & Navigation

Optionally allow users to:

• Spark, comment, repost, or share
• Navigate to the brand page or related community

This turns the Brand Feed from a passive gallery into an interactive experience.

Step 7: Generate Embed Code

Once configured:

• Save the embed
• Copy the generated embed code or SDK reference
• Place it on your website or app

The Brand Feed will now render live and update automatically as new content is approved.

Governance, Safety, and Control

All Brand Feeds respect rules defined in the Brand Control Center:

• Content must pass AI and manual moderation
• Only approved videos appear
• Role-based permissions apply
• Full audit logs and reporting are available

This ensures brand-safe storytelling at scale.

Common Use Cases

Campaign Launch: Embed a Brand Feed on a launch page to showcase trailers, explainers, and creator reactions.

Always-On Brand Hub: Create a persistent brand destination inside your app.

Retail or Commerce Pages: Show brand videos alongside products to drive trust and conversion.

Summary

The Brand Feed is the simplest way for brands to present a cohesive, owned video experience inside their website or app. By embedding a brand-scoped feed, teams can control storytelling, engagement, and performance, without relying on external social platforms.

Configured through Genuin’s Onsite Embeds, Brand Feeds turn brand content into a living, measurable media surface inside your owned ecosystem.