Set up a Brand Feed as an onsite embed

Show one brand's approved videos on a website or app with a Brand Feed embed, set up and styled in your Business Account.

A Brand Feed is a brand-scoped video feed embedded in your website or app. It shows one brand's official videos, campaigns, creator collaborations, and member content in one scrollable experience.

Unlike discovery or contextual feeds, every video in it belongs to the selected brand and follows the governance, moderation, and placement rules set in your Business Account. Genuin updates the feed as new content is approved, so the embed stays current without changes to your page.

Brand Feeds are part of Onsite. For the whole product, see Onsite: what it does and where to start.

When to use a Brand Feed

Use a Brand Feed when brand identity and consistency matter more than discovery breadth. It gives viewers an always-on view of a brand's content, highlights campaigns, launches, and seasonal stories, and creates a branded destination without sending viewers to external social platforms.

Because the feed lives on your own site or app, you keep the audience relationship, the engagement data, and the monetization opportunities. You also get full control over content, moderation, and placement, and you measure engagement and conversion directly inside your owned properties.

Feed type	Primary purpose	Scope
Brand Feed	Showcase a single brand's content	One brand
Community Feed	Highlight a themed community	Multiple brands and creators
Contextual Feed	Adapt to the viewer and the page	Dynamic
Continuity Feed	Keep awareness of the viewer's journey	Dynamic and session-based

For feeds that adapt to the page or the journey, see How Contextual Continuity embeds work.

How a Brand Feed works

A Brand Feed gathers a single brand's videos across communities, groups, and campaigns. Its videos are:

Approved and moderated through the Curate and Moderate workflows
Ranked by freshness, engagement, or pinned priority
Rendered in a vertical, feed-first experience built for web and mobile

You can embed it on brand home pages, campaign landing pages, category or editorial sections, and brand hubs inside apps.

Create the Brand Feed embed

Go to Grow > On Site > Embed.
Click + New.

Step 2: Click + New on the Embed tab to start a new embed.

Set Embed Type to Brand Feed so the feed pulls only content associated with the selected brand.

Step 3: Set Embed Type to Brand Feed to show the brand's own content.

Choose the brand whose content you want to show.

The feed automatically includes the brand's own videos and approved creator or influencer content tied to the brand. It also includes sponsored or campaign videos when they're enabled.

Set the embed style

Enter a Headline and Sub Headline for the brand message.
Choose a Carousel style: Default or Focus View.
Choose Adaptive video display for a responsive player, or keep a fixed 9:16 ratio.
Select Floating view to keep the video playing as the viewer scrolls.
Turn Show Header on to show the top navigation bar, and Show Side Panel to show the side menu.
Turn Show Join Community Button and Show Community Share Button on or off.

These settings align the feed with your brand and your page layout.

Set the feed behavior

In Feed Display Preference, choose Default for the default order or Pinned Post First to lead with the pinned post. By default, it's set to Default.
Turn autoplay on or off.
Turn video looping on or off.
Show or hide the creator's username.
Show or hide the view count and engagement metrics.

These settings balance storytelling with your performance goals.

Loop Video replays the current video until the viewer selects a different one.

Under Enable Engagement Tools, turn on the tools viewers can use: Repost, Spark, Comment, Share, and Intelligence.
Select Enable Redirection, then choose where a tap can lead: Community, Group, or User.
Select Show Links to display the links added to videos.

Engagement turns the Brand Feed from a passive gallery into an interactive experience. Learn more about overlay and engagement settings.

Each engagement tool has its own toggle, so you can offer some tools and hide others.

Publish the embed

Save the embed.
Copy the generated embed code or SDK reference.
Place it on your website or in your app.

The Brand Feed renders live and updates automatically as new content is approved. For the full code flow, see Generate an embed code in your Business Account. To add the code to a web page, see Embed the Genuin Web SDK on your website.

Governance and control

Every Brand Feed follows the rules set in your Business Account:

Content must pass AI and manual moderation.
Only approved videos appear.
Role-based permissions apply.
Audit logs and reporting are available.

Learn more about moderation and brand safety.

Common uses

Campaign launch. Embed a Brand Feed on a launch page to show trailers, explainers, and creator reactions.
Always-on brand hub. Create a persistent brand destination inside your app.
Retail or commerce pages. Show brand videos next to products to build trust and drive conversion.