Configure ad monetization with presets

Set up ad configuration presets in Brand Control Center (BCC) to control which ad types run, how often they appear, and where, across web and mobile apps.

An ad configuration preset is a saved set of ad rules: which ad types run in your feeds and videos, where the first ad appears, and how often ads repeat. You assign a preset to placements and embeds, and Genuin applies it on Web, iOS, Android, and Mobile Web.

Presets let your team balance revenue against viewer experience without engineering work. You can preview how ads appear before a preset goes live. Presets are part of Control; for the rest of the product, see Control: what it does and where to start.

Open ad configuration

In BCC, go to Settings > Ad Configuration.

Step 1: Ad Configuration lists every monetization preset.

Choose how to start: use a default preset, or create a custom preset.

The Monetization Presets list view shows all presets. From it, you can search and filter presets, duplicate them, edit or delete custom presets, and create new ones.

Search, filter, duplicate, and more actions in the list view.

A default preset is ready to use and pre-configured, for a fast setup. A custom preset gives you complete control, for advanced setups or specific campaigns.

Use a default preset

Genuin provides four default presets:

Preset	Best for
Premium	A clean experience with only sponsorships
Balanced	Optimized revenue with minimal disruption
Conservative	A content-first experience
Aggressive	Maximum monetization

You can assign placements to a default preset, but you can't edit its ad logic, change its ad frequency, or delete it. To customize one, duplicate it and edit the copy. A good starting point is Balanced.

Find a preset

Use the filters on the list view to narrow the presets you see.

Filter presets by platform, ad type, placement, or embed.

Filter	Options
Platform	Web, iOS, Android, Mobile Web
Ad Type	In-Feed, In-Stream, Sponsored
Placements	All, or specific placements
Embeds	All, or specific embeds

Duplicate a preset

Click the ⧉ icon on a preset to duplicate it. Genuin creates a copy named "[Original Name] (Copy)", and the copy is immediately editable.

Duplicate Preset creates an editable copy.

The copy carries every configuration of the source: In-Feed, In-Stream, and Sponsored Takeover ad settings, placements, embeds, and environment rules. You can duplicate default presets and custom presets.

Edit or delete a custom preset

You can edit or delete custom presets only. Default presets don't offer Delete Preset.

Click ⋯ on the preset, then click Edit Preset or Delete Preset.

Step 1: Edit Preset and Delete Preset appear on custom presets.

Confirm the action.
To edit, make your changes in the configuration window that opens, then save them.

Warning

Deleting a preset is permanent and can't be undone. To keep its settings, duplicate the preset before you delete it.

Create a custom preset

Click + New Preset.

Step 1: Start a custom preset with + New Preset.

Enter a Preset Name. It's required, up to 50 characters.
(Optional) Enter a Description of up to 200 characters.
Under Select environment to show ads, select Global to cover all platforms, or select Custom settings to pick specific platforms: Web, iOS, Android, or Mobile Web.

Step 4: Choose Global, or Custom settings to pick platforms.

Select the Placements & Embeds the preset applies to.

Step 5: Pick the placements and embeds for the preset.

Configure in-feed ads, in-stream ads, a sponsored takeover, and the ad experience controls, as described in the sections below.

Configure in-feed ads

In-feed ads run between pieces of content in a feed. Turn on the ad types you want:

In-feed ad types, each with its own toggle.

Ad type	Category	Description
Sponsored Post	Sponsored	Direct-sold content with the standard interaction interface
Video Ads	Programmatic	Video ads from programmatic sources
Native Ads	Programmatic	Programmatic display ads designed to match the surrounding content
Display Cards	Programmatic	Display ads from programmatic sources
House (Fallback Content)	Fallback, on by default	Content that shows when no paid ad is available, set in BCC

House fallback content comes from the posts you mark as house ads. Learn how in Mark and manage house ads. For programmatic demand, see Set up programmatic ads in your feeds.

Configure in-stream ads

In-stream ads play inside a video. Turn each position on or off:

In-stream ad settings, starting with the Pre-roll position.

Position	When it plays	Effect on experience and views
Pre-roll	Before the main video	The most common format, and the best for guaranteed ad impressions
Mid-roll	Halfway through the video	Reaches a high completion rate, but interrupts the video and can hurt the viewer experience
Post-roll	After the video ends	The least disruptive option, with the lowest number of guaranteed views

Avoid running many mid-roll ads, because each one interrupts the video.

Configure a sponsored takeover

A sponsored takeover turns the whole feed into a sponsored campaign. Use it for high-impact campaigns only. Learn more about sponsored posts and takeovers.

The Sponsored Takeover toggle and its feed preview.

Setting	What it does
Sponsored Takeover toggle	Turns full-feed takeover mode on or off
Video Feed as Sponsored Takeover	When selected, replaces the entire video feed area with the sponsored video experience
Preview Panel	Shows a live miniature of the takeover layout across feed slots, on the right side of the page

Set ad experience controls

These controls decide how ads look and sound to the viewer.

Aspect ratio, sound, and duration controls for ads.

Control	What it sets	Options
Ad Aspect Ratio	Which ad creative aspect ratios can show	Allow all aspect ratios (default) accepts ads of any ratio. Match video player ratio accepts only ads that match the player's ratio.
Mute on Start	The starting audio of in-feed video ads	When on, video ads start without sound.
Duration	Whether the viewer sees the ad's countdown	When on, the ad's remaining duration is shown.

Set where ads start and repeat

Ad positions in a feed follow two settings:

Start Slot: the slot where the first ad appears.
Repeat Frequency: how often ads repeat after that.

For example, with Start Slot 2 and Repeat Frequency 4, ads appear in slots 2, 6, 10, 14, and so on. Use these settings to control how often viewers see ads while they scroll. For the ranges and in-stream equivalents, see Configure vertical video ad placements and frequency.

Assign the preset to placements

Select where the preset applies, such as feeds or embeds.
Save your selection.

Once you assign a preset, ads start appearing according to its configuration. You can assign a different preset to each placement or embed.

Check the feed preview

Before you publish, use the feed preview to check how ads appear in the feed, during video playback, and in sponsored takeover mode. The preview mirrors the actual feed logic and updates within 500 ms of a change.

If the preview doesn't match what you expect, make sure the preset's slot settings and environment targeting are what you intended.

When no ad is available for a slot, Genuin shows fallback content from house ads. If no fallback is available either, Genuin skips the slot, so the feed shows no empty space.

House ads serve as the default fallback. Always configure them, so your slots have owned content to show when paid ads don't fill.

Limitations

Preset name: required, up to 50 characters.
Description: optional, up to 200 characters.
Number of presets: there's no limit on custom presets.
Default presets: you can assign placements only. You can't edit their ad logic, change their ad frequency, or delete them.
Several presets on one placement: more than one preset can apply to a placement. The precedence rules between them aren't documented.