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Will Cohen discusses the importance of building a complete, respectful understanding of each customer. He explains how Downtime is expanding into new data dimensions—such as streaming habits and sports fandom—to deliver a 360-degree view of user interests and intent. With explicit opt-in, this approach helps brands go beyond transactions to understand lifestyle and identity. It’s a data strategy built on empathy and transparency, not surveillance.
By Genuin
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From the Innovative Leadership community. Where forward-thinking leaders connect through podcasts, webinars, and event insights. Explore ideas that inspire creativity, emotional connection, and team growth. Share experiences, learn from peers, and shape the future of leadership together.
Posted in Genuin Connections. Dive deeper into ideas from guests on the Genuin Connections Podcast, some of the brightest and most accomplished leaders in our space. From marketing to product to tech: lessons, bold opinions & strategies and more. Share takeaways, challenge assumptions, and apply insights to your own journey.
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