Will Cohen discusses the importance of building a complete, respectful understanding of each…
Will Cohen discusses the importance of building a complete, respectful understanding of each customer. He explains how Downtime is expanding into new data dimensions—such as streaming habits and sports fandom—to deliver a 360-degree view of user interests and intent. With explicit opt-in, this approach helps brands go beyond transactions to understand lifestyle and identity. It’s a data strategy built on empathy and transparency, not surveillance.
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