Eric Sheinkop, CEO of The Desire Company, explains why relevance is the true driver of immersive…
Eric Sheinkop, CEO of The Desire Company, explains why relevance is the true driver of immersive video experiences. Instead of interrupting audiences with ads, brands must create content that feels like a destination—educational, valuable, and delivered by trusted third-party experts. Eric emphasizes that when content is relevant and value-driven, people lean in, engage more deeply, and form lasting connections with the brand.
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