CTV has grown dramatically. Infolinks CEO Bob Regular thinks short-form video will grow even more. With attention spans shrinking fast, Bob argues that formats delivering rapid hits of engagement will win the long game, and anything that can’t keep up is in trouble. It’s a blunt take on where consumer time is heading and what that means for media companies and advertisers alike. In the full episode, Bob and Matt Wurst talk about the evolution of video, why attention matters more than targeting, and how Infolinks is preparing for an AI-shaped future.
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