How do I create a sponsorship campaign in the Brand Control Center?

Sponsorship campaigns allow brands to directly monetize content and partnerships by promoting selected posts across their Community Media Network.

Why this matters:

Launch custom monetization campaigns beyond programmatic ads
Promote partner or internal content as sponsored media
Control distribution, pricing, and duration
Unlock predictable CPM-based revenue streams

Step-by-Step Guide

Step 1: Navigate to Sponsorships

Go to: Monetization > Sponsorship > Create New Sponsorship

You will see:

Empty state (if no sponsorships exist)
List of sponsorships (with filters & CSV download)
Analytics panel
CTA: Create New Sponsorship

Clicking “+ New Sponsorship” will open the configuration window.

Step 2: Add Basic Campaign Details

Sponsorship Title (mandatory)
Sponsorship Type:
- Sponsored Post - content appears in feed placements.
- Sponsored Takeover - content dominates a placement/carousel.

Step 3: Select Posts to Promote

Choose from approved posts in the Manage section.

Capabilities:

Search by keyword
Filter by brand, community, group, duration, category, topics

Rules:

Posts marked as House Ads are excluded
No limit on number of posts (Phase 1)

Step 4: Add Sponsoring Brand

Search and tag the sponsoring brand by name/handle.
Select one brand only
Used for tagging and attribution (not filtering in this Phase)

Step 5: Configure Placements & Environments

Placements:

By default, sponsorships are set to include all available placements/embeds.

The final ad delivery is determined by the intersection of two factors:

The placements where ads are enabled in Ad Config.
The placements specifically selected within the sponsorship campaign.

You have the flexibility to create sponsorships first and modify the included placements later in Ad Settings. However, remember that ads will only be delivered on placements that are part of an active ad preset.

Environments:

By default, All environments are selected. Available options include:

Mobile Web
Desktop Web
iOS
Android

Delivery Rule: Content appears only where Ad Config + Sponsorship selections overlap

Step 6: Add Tracking (Optional)

GTM ID: Used to integrate with your Google Tag Manager configuration.
Pixel URL: Used to trigger your performance tracking pixels.

Available at:

Sponsorship level
Post level

Step 7: Configure Earnings

CPM (mandatory): Range ($10–$1000)
Budget (optional): The value must be an integer. Minimum and maximum limits are not yet strictly defined, but will be refined in future phases.

1 impression = 3-second video play

Step 8: Set Campaign Duration

Start Date & Time
End Date & Time (mandatory)

Step 9: Select Payment Type

Publisher Direct Payout (only option): The invoicing is handled manually and divided according to the terms of the Master Service Agreement (MSA).
The following options are currently unavailable (future functionality): Genuin Payout & Retail Media Trade

Step 10: Save Draft > Review > Confirm

Save draft: Clicking Next saves the current configuration as a Draft. A Draft retains all configuration details and can be edited before the campaign is scheduled.

Managing Posts in Your Sponsorship Campaign

The post list provides a preview with a thumbnail and metadata. You have the following options to manage these posts:

Edit Metadata: This creates a sponsorship-specific copy of the metadata for the post, leaving the original post unchanged.
Reorder Posts: Use drag & drop functionality to change the order. For longer lists, you can also move items up or down.

For Posts with Linkouts:

Linkouts follow the standard block, link, and list validation rules, including the regex used across Genuin.
Editing a linkout opens a popup interface to manage its details (link, image, and CTAs).
Preview configuration

The Review screen provides a comprehensive summary of the campaign configuration. It also includes a post preview, displaying the first three selected posts as thumbnails. If more posts are selected, a card indicating the additional number (e.g., "+N more") will be shown (for example, 3 thumbnails plus a "+5" card if 8 posts were chosen).

Click Add Sponsored Post

Rules & Considerations

Sponsorship will not go live unless all mandatory fields are completed
Draft campaigns must be manually scheduled
Placement selection works on intersection logic
Metadata edits do not change original posts
Only one sponsoring brand per campaign

Key Specifications & Restrictions

Current Limitations:

Single Brand per Sponsorship: Only one brand can be associated with a sponsorship at this time. Multi-brand functionality is scheduled for a future update.
Payment Type: In the current phase, only Publisher Direct Payout is available as a payment method.
Scheduling Granularity: Detailed time-window scheduling (e.g., restricting delivery to evenings) is not yet supported, but it is planned for a future enhancement.

Important Delivery Considerations:

Sponsorship delivery is dependent on the following factors:

The Ad Config setting must have the relevant placement enabled.
The required placement must be selected within the sponsorship configuration.
The sponsorship must be in a Live state.
If a budget is set, it must not be exhausted.

Exclusions:

House Ads are automatically excluded from the post selection process.

Date and Time Requirements:

A valid start and end date/time must be provided.
Only the end date is mandatory.

Example Scenarios

Scenario 1: Partner Campaign Launch

A brand collaborates with a retail partner:

Selects 15 videos
Tags partner brand
Runs campaign for 10 days
Earns based on impressions

Scenario 2: Product Promotion Burst

Uses Sponsored Takeover
Targets all placements
High CPM for premium visibility

Scenario 3: Always-On Campaign

No budget defined
Runs until end date
Revenue tracked via CPM

FAQs

1. Can I add multiple brands in one sponsorship?

No, only one brand is supported in Phase 1.

2. Can I select unlimited posts?

Yes, there is no limit currently.

3. What happens if I don’t configure placements?

You’ll be prompted to configure Ad Settings before proceeding.

4. Can I edit the campaign after creation?

Yes, but some fields are restricted once the campaign is live.

Future Enhancements

Multi-brand sponsorship campaigns
Approval workflows
Auction & pacing logic
Integrated payment systems
House Ads creation & filtering