Collect and manage device information

Learn how to capture device data through the Genuin SDKs, organize it in Brand Control Center reports, and use it to improve experience, performance, and monetization.

Device information shows which devices, operating systems, and app versions people use to reach your media network. Once you integrate the SDKs, Genuin captures it automatically. The data is processed and available in near real time in Brand Control Center (BCC), next to content analytics, engagement metrics, and monetization reporting.

Use device information to:

Optimize UI and UX for each device and platform
Deliver device-specific content formats, such as vertical video for mobile
Improve app and web performance across OS versions
Target engagement and monetization more precisely
Base decisions on real usage patterns

Device data is one of the data tools in Control; see Control: what it does and where to start.

Integrate the Genuin SDKs

Device capture starts with the Genuin SDKs and web components.

Integrate the Genuin SDK in each app: the Android SDK, iOS SDK, React Native SDK, or Flutter SDK.
Initialize the SDK with your API Key.

After integration, Genuin captures these device attributes automatically:

Device type: Mobile, Tablet, or Desktop
Operating system: Android, iOS, or Web
OS version
App version and SDK version
Browser details, for web

You don't configure anything beyond the SDK integration. For websites, see Embed the Genuin Web SDK on your website.

Set up device reporting in Brand Control Center

In Brand Control Center, go to Monetize > Programmatic > Dashboard > Live Data.
Make sure the device-related dimensions are enabled.
Map device data to communities and groups, content formats, and channels.

Step 3: Add device dimensions here to break the report down by device.

Mapping gives you structured reports by device. For the dimensions, metrics, and filters a report offers, see Analyze device data in reports.

Segment your audience by device

Build segments such as:

Mobile-first users versus desktop users
Android versus iOS audiences
High-performance versus low-performance devices

Use the segments to personalize content feeds, optimize load times and media delivery, and tailor engagement strategies.

Top OS splits inventory, impressions, and revenue by operating system.

Learn more about Audience Segments.

Improve the experience by device

Based on device insights, you can:

Prioritize vertical video formats for mobile users
Optimize content quality and bitrate for slower devices
Adjust UI components for different screen sizes
Improve navigation and interaction patterns

Player & Feed Controls keep separate values for the mobile app and the web.

To change player behavior per page type or placement without code, see Player Controls and Feed Settings.

Align device data with monetization

Use device data to optimize:

Ad formats: in-feed, in-stream, and display
Placement strategies
Revenue performance across devices

Combine device data with contextual and behavioral signals for better targeting.

A preset sets where in-feed and in-stream ads fall in the feed.

To set where vertical video ads appear and how often, see vertical video ad placements and frequency.

Best practices

Combine device data with user behavior for better insights.
Monitor device trends continuously, and update your experience strategy to match.
Test content and UI on your top-performing devices.
Stay transparent, and comply with privacy and consent requirements. Learn more about privacy and consent with zero-party data.

Limitations

Availability differs by integration. SDK and web integrations don't capture the same device data.
Privacy policies restrict some details. Certain granular details might be unavailable because of privacy policies.
Accuracy needs a correct SDK setup. Accuracy relies on a proper SDK implementation and current SDK updates.
Regional privacy law applies. Data collection must comply with regional privacy regulations.