Analyze device data in reports

Build a Brand Control Center report broken down by device, OS, and SDK dimensions, with the metrics, filters, and date range that match your goal.

Genuin captures device information automatically through its SDKs and web integrations. It aggregates the data and shows it in reporting dashboards in near real time. There, you can combine device data with content performance, monetization data, and audience segmentation.

Device reports show how people reach your social experience across platforms and environments. Use them to:

Analyze how your audience splits by device, OS, and platform
Optimize content and experiences for high-performing devices
Improve app and web performance and engagement
Refine monetization with better targeting and reporting

Device data is one of the data tools in Control; see Control: what it does and where to start. To set up device capture first, see Collect and manage device information.

Open a report

Sign in to Brand Control Center (BCC).
Go to Monetize > Programmatic > Dashboard, or to Analytics Dashboard if your setup uses it.

Step 2: The AdServer, Live Data, and Compare tabs of the Programmatic dashboard.

Choose a report type: AdServer for monetization insights, Live Data, or Compare.

Add device dimensions

In the report configuration panel, open Dimensions.

Step 1: Start with the Dimensions section.

Select the dimensions you need. Device attributes are in the Device Data and SDK groups.

Step 2: Pick dimensions by category, including Device Data.

The dimension groups are:

Group	Dimensions
Time	Date, Hour, Week, Weekday, Month
Entities	Ad Source (ID, Name, Creation Time, Status); Channel (ID, Name, Creation Date, Status, Environment, Start Floor, AB Test, and more)
Extras	Advertiser Domain, App Name, Country, Country Name, OS, Domain, Grouped Domain, Sub ID, Browser Name, Ad Type, City, and more
Customs	Custom dimensions
Capping	Impression, Completion, Revenue, Request, Frequency
Device Data	App Name, Model, Type, Name, Brand
SDK	Version Name, Installation ID, Duration, JS Player Bridge Version, Timezone Offset, Placement Type, Battery Saving, Latitude, Longitude, Session ID

Choose metrics

Open Metrics.

Step 1: The Metrics section of the report panel.

Select the metrics that match your goal.

Step 2: Pick metrics by category.

The metric groups are:

Group	Metrics
Metrics	Impression, Inventory, Request, Bid, Fill Rate, Average Viewability, Companion Click, Start, Mute, Unmute, Pause, Resume, and more
SSAI	Pod Time (Filled, Returned, Watched), Render Rate, Pod Create, Slots, Stitched, Filler (Start, Impression, Midpoint, Complete), Content Started, and more
Conversion	Impression, PreBid Win, Click, Lead, Install, Action, Complete View, Supply
SDK	Placement (Created, Attached, Detached, Displayed), Player (Created, Attached to Placement), Tag Download (Requested, Success, Failure), Player Released, MPV, MPV2
Custom Metrics	Custom metrics

Filter the report and set the date range

Filters and the date range narrow the report to the data you need.

The Filters section of the report panel.

Add a filter from Dimensions Filters or Metrics Filters to refine your data.

Step 1: Choose a dimension filter or a metric filter.

Choose a date range: Today, Yesterday, Last 7 Days, Last 30 Days, or a Custom range.

Step 2: Preset and custom date ranges.

Filter by content format, such as Display or Video.

Step 3: Filtering the dashboard by format.

Apply the Revenue & Performance filter.

Step 4: Revenue and performance compared across two periods.

Apply the Top Ad Sources and Top OS filters.

Step 5: Top ad sources and top operating systems.

Apply the Top Countries and Top Channels filters.

Step 6: Top countries and top channels.

Read the device breakdown

Generate the report to see device-level breakdowns. Look for trends such as:

Top-performing devices
Platform-specific engagement patterns
Revenue contribution by device

For the ad server reports in more depth, see Track programmatic ad performance.

Act on device trends

Monitor device trends regularly to improve UI and UX.
Prioritize high-traffic platforms when you roll out features.
Use device insights to refine ad placements and formats.
Combine device data with AI-driven analytics for a deeper view of your audience. You can ask questions about your reports in plain language with Supervised Intelligence's Ask.

Limitations

Dimensions differ by integration. SDK and web integrations don't always offer the same device dimensions.
Some granular data is restricted. Details such as the exact device model might be unavailable.
Consent applies. Device data is available only where user consent and privacy settings allow it. Learn more about privacy and consent with zero-party data.
Latency changes with load. Reporting latency changes with data volume and report configuration.