What happens when you hand your brand to the world? TED did it with TEDx—and the results were transformative.
In this Genuin Connections episode, Tricia Maia, Head of Product at TED, reflects on how TEDx became one of the strongest communities in TED’s ecosystem—and what that means for building digital-first, community-powered content spaces today.
Tricia draws smart parallels between TEDx’s open-yet-structured model and the evolving digital landscape. Hear her perspective on balancing creativity with control, trust with moderation, and how giving a little away can generate exponential impact.
