What happens when you hand your brand to the world?
What happens when you hand your brand to the world? TED did it with TEDx—and the results were transformative. In this Genuin Connections episode, Tricia Maia, Head of Product at TED, reflects on how TEDx became one of the strongest communities in TED’s ecosystem—and what that means for building digital-first, community-powered content spaces today. Tricia draws smart parallels between TEDx’s open-yet-structured model and the evolving digital landscape. Hear her perspective on balancing creativity with control, trust with moderation, and how giving a little away can generate exponential impact.
By Genuin
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From the Innovative Leadership community. Where forward-thinking leaders connect through podcasts, webinars, and event insights. Explore ideas that inspire creativity, emotional connection, and team growth. Share experiences, learn from peers, and shape the future of leadership together.
Posted in Genuin Connections. Dive deeper into ideas from guests on the Genuin Connections Podcast, some of the brightest and most accomplished leaders in our space. From marketing to product to tech: lessons, bold opinions & strategies and more. Share takeaways, challenge assumptions, and apply insights to your own journey.
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