Driving Business Growth Through Marketing: In this Genuin Connections episode, Genuin CMO Matt…
Driving Business Growth Through Marketing: In this Genuin Connections episode, Genuin CMO Matt Wurst speaks with Jennifer Kattula, GM and CMO of Microsoft Advertising, about why modern marketing must go beyond brand buzz and become a measurable driver of business growth. In this clip, Jennifer shares how she’s reshaped Microsoft Advertising’s marketing philosophy around outcomes—linking marketing efforts directly to revenue, customer retention, and platform adoption. For marketers looking to prove impact, her growth-first mindset offers a powerful blueprint.
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Posted in Genuin Connections. Dive deeper into ideas from guests on the Genuin Connections Podcast, some of the brightest and most accomplished leaders in our space. From marketing to product to tech: lessons, bold opinions & strategies and more. Share takeaways, challenge assumptions, and apply insights to your own journey.
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