Is a YouTube view worth more than one on your own site?
Is a YouTube view worth more than one on your own site? Depends who you ask—and Tricia Maia has thoughts. In this Genuin Connections episode, TED's Head of Product dives into the tension between creating for attention-starved audiences on big platforms and building meaningful, controlled experiences on TED's own app and website. From the rise of short-form content to TED's strategic move toward Genuin-powered community features, Tricia unpacks the real value of owning your audience, shaping discovery, and resisting the doomscroll void.
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From the Innovative Leadership community. Where forward-thinking leaders connect through podcasts, webinars, and event insights. Explore ideas that inspire creativity, emotional connection, and team growth. Share experiences, learn from peers, and shape the future of leadership together.
Posted in Genuin Connections. Dive deeper into ideas from guests on the Genuin Connections Podcast, some of the brightest and most accomplished leaders in our space. From marketing to product to tech: lessons, bold opinions & strategies and more. Share takeaways, challenge assumptions, and apply insights to your own journey.
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