When do you build?
When do you build? When do you buy? And when is it smarter to just partner? In this Genuin Connections episode, TED’s Head of Product, Tricia Maia, breaks down the evolution of TED’s product philosophy—from bespoke builds to strategic partnerships. She shares how shrinking budgets and shifting audience needs have reshaped TED’s approach to technology, especially when it comes to embedding short-form video into their owned platforms.
By Genuin
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From the Innovative Leadership community. Where forward-thinking leaders connect through podcasts, webinars, and event insights. Explore ideas that inspire creativity, emotional connection, and team growth. Share experiences, learn from peers, and shape the future of leadership together.
Posted in Genuin Connections. Dive deeper into ideas from guests on the Genuin Connections Podcast, some of the brightest and most accomplished leaders in our space. From marketing to product to tech: lessons, bold opinions & strategies and more. Share takeaways, challenge assumptions, and apply insights to your own journey.
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