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Engaging Content Marketing Secrets: In this clip from Genuin Connections, Genuin CMO Matt Wurst speaks with Jennifer Kattula, GM and CMO of Microsoft Advertising, about the real secret to effective content marketing: relevance over self-promotion. Jennifer explains how technology marketers often focus too much on product features, missing the human element. She shares how Microsoft Advertising embraces a challenger mindset—crafting content that connects, engages, and earns attention by focusing on what really matters to the customer: value, not vanity.
By Genuin
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From the Innovative Leadership community. Where forward-thinking leaders connect through podcasts, webinars, and event insights. Explore ideas that inspire creativity, emotional connection, and team growth. Share experiences, learn from peers, and shape the future of leadership together.
Posted in Genuin Connections. Dive deeper into ideas from guests on the Genuin Connections Podcast, some of the brightest and most accomplished leaders in our space. From marketing to product to tech: lessons, bold opinions & strategies and more. Share takeaways, challenge assumptions, and apply insights to your own journey.
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