Paid Partner Post
A brand's video placed in your group with a disclosure label, ranked by Maya within the pacing you set. It's priced per thousand views, per post, or in a package.
A Paid Partner Post puts a partner's video inside one of your groups, labeled "Paid partnership." The partner supplies the video, or Studio produces it from their brief. Maya ranks it like any other post, so it reaches viewers the way your own content does.
This capability arrives as a proposal when your network needs it, filled in from your brand context, and goes live when you confirm it. It's part of Monetize, and Paid Partner Posts and Paid Partner Takeovers compares it with the Takeover.
When to use it
Use it when a brand wants its content inside your groups, not around them.
- Brand partnerships: partners you sell to directly or reach through Marketplace.
- Endemic brands in category groups: brands that sell what your audience comes to you for. They get the highest ranking weight. Brand Network concepts explains how brands are classified.
- Sponsorship replacements: a Post that replaces a sponsorship.
Non-endemic brands want your audience but sell something else. They buy a Paid Partner Takeover or audience extension instead of placing content.
How it works
- The video enters the named group with a "Paid partnership" label.
- FTC and local disclosure fields are required on every Post, and the partner can't remove them.
- Maya ranks the Post within your pacing: the maximum share of paid posts in one session. Personalization and relevance explains how Maya ranks feeds.
- The Shorts feed in the Vertical Video Player Placement supports in-feed Posts.
- You price a Post per thousand views, per post, or as part of a package. A package can bundle Posts with Takeovers and offsite tags.
- The partner sees views, watch time, and engagement. When commerce is connected, the partner also sees attributed revenue.
- Packages are priced against your floors and brand safety profile. Money never moves on a change you didn't approve.
Set it up
Octo proposes the Post with these steps already done. You review the result and confirm it.
- Create a package with the group and its forecast under Monetize > Packages. Learn how in Paid Partner Posts and Paid Partner Takeovers.
- Sell it directly, or list it in Marketplace. A direct sale sends a proposal link that the partner accepts in their own BCC. Learn how in Marketplace: list packages and transact with demand partners.
- Approve the creative under Monetize > Approvals, or let Canvas approve within your guardrails. Learn how in Canvas: run your network with growth and monetization agents.
Settings
| Setting | What it controls |
|---|---|
| Disclosure fields | Required on every Post; the partner can't remove them |
| Pacing cap | The maximum share of paid posts per session |
| Group allow-list | The groups where Posts can run |
You set these in Brand Control Center when you create the package.
What it reports
Each package reports these measures against its forecast, so renewals rest on outcomes. Attribution: closed-loop commerce and conversion forecasts explains how commerce is attributed.
- Views: how many times the Post was watched.
- Engagement: how viewers responded to the Post.
- Attributed commerce: sales linked to the Post through attribution.
- Net margin against forecast: what the package returned compared with what you projected.
Reports > Revenue also breaks revenue down by package and partner.
Build on it
Paid Partner Posts run inside your existing Genuin feeds and are managed in Brand Control Center. Serve your first ad covers how ads reach your embeds and apps today, including running your posts as ad creative on a partner page.
The sponsorship calls in the Business Account API are proposed, not live. Live API today and the Business Account API roadmap maps what you can call now to what's planned.
