Create an ad creative for partner pages

Package up to 10 approved posts as a 300×600 or 300×250 video unit with a call to action and tracking, then hand the code to a media partner or ad server.

An ad creative is a set of posts from the communities and groups you manage, rendered as a vertical video unit in a standard IAB size. A partner places the generated code on their page or loads it in Google Ad Manager. Genuin's offsite script then plays the videos with your call-to-action button and reports impressions, watch time, and clicks back to your Business Account.

Ad creatives are part of Offsite, which extends your O&O to partner pages and media plans. For the product as a whole, see Offsite: what it does and where to start. For how creator consent and revenue share work when posts run on partner pages, see Creator Content on Partner Pages.

For a paid placement proposed to another brand, with a CPM and a budget, use an IAB Standard Tag instead. The two are compared at the end of this page.

How an ad creative works on a partner page

The unit follows Interactive Advertising Bureau (IAB) conventions, so partners can run it without a custom integration:

• Standard sizes. 300×600 (Half Page) and 300×250 (Medium Rectangle) are IAB display sizes. Learn more in Ad tag reference: VAST, IAB sizes, and macros.
• Standard creative format. The code is an HTML5 creative that reports its click-through through Google's Exit API.
• One tracking model everywhere. Impressions, watch time, completion, engagement, and call-to-action clicks report to the same Business Account analytics in every environment.
• Partner-safe playback. The unit keeps to the size you set, autoplays muted, and plays only approved posts.

Partners can place the code on desktop web pages, mobile web pages, in-app webviews, publisher CMS integrations, and partner-owned content pages.

The flow runs in five stages:

1. You configure the ad creative in your Business Account.
2. Genuin applies its playback and tracking rules to the unit.
3. The media partner places the code in their environment.
4. The offsite script tracks impressions, engagement, and interactions the same way in every environment.
5. Reporting flows back into the creative's analytics in your Business Account.

Create an ad creative

You need up to 10 approved posts, the size the partner accepts, and a URL for each post's call-to-action button.

1. In your Business Account, go to Grow > Off Site > Ad Creatives.

1. Click + New Ad.
2. On Select Posts, search by keyword or filter by community and group.
3. Select the posts to include. You can select up to 10 posts; at the 11th, Business Account asks you to deselect one first.
4. Click Next.

Add details to each post

On Additional Details, each selected post gets a row. Drag the rows to set the play order, then fill in each column.

When the rows are complete, click Next.

Customize the unit

1. Enter a name for the ad.
2. Under Tracking Details, enter your Google Tag Manager ID to load your container with the creative for performance tracking.
3. Under Edit Ad Creative, choose the Size: 300×600 or 300×250.
4. Choose a Button Delay to show the call-to-action button Immediately, or 3 seconds, 4 seconds, or 5 seconds after playback starts.

1. Under View Details, select Redirect to Profile to let a viewer tap through to the poster's profile.
2. Select Enable Engagement Tools to show Repost, Spark, Comments, and Share on the unit.
3. Under Media Play, select Autoplay Video to start playback on load, muted, with a tap to unmute.
4. Click Create, or Save and Update when you edit an existing ad.

Each post also has a fit setting, Fit to Height, Fit to Width, or fill, for videos whose shape doesn't match the unit. The preview on the left shows the unit at its size, with desktop and mobile frames.

Place the creative

Click View Code on the creative to copy its code. The code is a small HTML page: a container with the creative's ID, Genuin's offsite script, and Google's Exit API for click reporting.

<script src="https://tpc.googlesyndication.com/pagead/gadgets/html5/api/exitapi.js"></script>
<div class="gen-ext" data-tag-id="{{AD_CREATIVE_ID}}" style="width: 300px; height: 600px;"></div>
<script src="<<GENUIN_OFFSITE_SDK_URL>>" defer></script>
<script>
  document.addEventListener('click', function (e) {
    if (e.target.closest('[data-cta="true"]') && typeof ExitApi !== 'undefined') ExitApi.exit();
  });
</script>

Copy the code from the panel rather than retyping it, because it carries the creative's ID and the current script URL. The container's width and height are the size you chose.

When a partner uploads the code as an HTML5 creative in Google Ad Manager or DoubleClick Studio, the call-to-action click reports through the Exit API as the creative's click-through. On a plain partner page, the same code works without an ad server.

Prepare the partner

Agree on these points with the media partner before launch to reduce reporting discrepancies and speed up approval:

1. Share the creative's size and placement guidelines with the partner.
2. Confirm the partner's autoplay policy for each environment.
3. Validate tracking with a test placement.
4. Agree on reporting expectations.

Some tracking features need the partner's consent before they run. For the consent strings that offsite tags pass through, see Macro and Consent Passthrough.

Manage and measure ad creatives

Each card in the list shows the ad's name, how many posts it holds, and its size. The ... menu offers Edit Ad and Deactivate.

Deactivate stops the creative: the code stops rendering wherever it's placed, and its analytics stay available. Reactivate turns it back on, and tracking resumes. You can't delete an ad creative.

To read results, pick a creative, or none for all of them, and a date range. By default, the range is the last quarter. The tiles report:

• Tag impressions
• Spending
• Total watch time, in hours
• Unique users
• Video Impressions
• Engagement rate
• Video Completion rate
• CTAs, the call-to-action clicks

Ad creatives and IAB Standard Tags

Both live under Grow > Off Site, and both play your posts outside your own properties. They differ in who places the unit and who pays.

For IAB-standard tags in a media plan, see Offsite: generate IAB-standard tags for your media plan.

Limitations

• 10 posts per creative. At the 11th post, Business Account asks you to deselect one.
• Two sizes. Ad creatives come in 300×600 and 300×250. The 320-wide mobile sizes exist only for IAB Standard Tags.
• One size per creative. A partner who runs the other size needs a second creative.
• Text limits. Ad copy takes up to 60 characters, button text up to 24 characters, and up to 3 hashtags.
• No delete. Deactivate a creative you no longer need.
• Muted autoplay. Browsers block autoplay with sound, and autoplay rules differ by browser and operating system. The viewer taps to unmute.
• Partner consent. Some tracking features need the partner's consent.

See also

• Creator Content on Partner Pages
• Ad creative specs and best practices for desktop
• Ad creative specs and best practices for mobile
• How ad creatives work
• JavaScript Display Tag