How to schedule content across multiple communities in brand ecosystem?

Overview

Scheduler in Brand Control Center allows you to automate how social content is:

1. Imported from connected social handles
2. Routed to selected communities and groups
3. Published - either manually, automatically, or on a defined cadence

Instead of manually importing and posting each piece of content, scheduler enables structured automation with built-in safeguards, validation rules, and governance controls.

This feature is designed for brands that need:

• Scalable content operations
• Predictable publishing cadence
• Controlled automation
• Community-specific routing
• Centralized oversight

What Scheduler Does (At a Glance)

Scheduler allows you to:

• Automatically fetch posts from selected social handles
• Assign content to specific communities and groups
• Choose how content is published:
  • Save as Draft
  • Auto Publish Immediately
  • Scheduled Publishing
• Enforce time buffers to avoid conflicts
• Manage multiple schedulers across brands
• Pause, edit, or delete automation anytime

Key Concepts (Important Before You Begin)

Understanding these terms is critical.

Import Frequency: How often the Brand Control Center fetches content from your social handles?

Options: Hourly, Daily, Weekly & Monthly

Posting Type: What happens after content is imported?

Options:

• Save as Draft
• Auto Publish Immediately
• Scheduled Publishing

Time Buffer Rules

Scheduler enforces protective timing rules:

• 4-hour margin rule (Daily/Weekly/Monthly when applicable)
• 1.5-hour minimum margin (Clip It & Upload scheduling)
• Past time selection is not allowed
• Time slots before buffer are disabled

These rules prevent overlapping automation and ensure clean execution.

Sample Info Messages:

1.Save as Draft (Manual Posting)

• Import frequency (Hourly) : Content will be fetched every {X} hours, starting at {fetch_time}, and will be available for review in the Activity Dashboard
• Import frequency (Daily) : Content will be fetched daily at {fetch_time} and will be available for review on the Activity Dashboard.
• Import frequency (Weekly) : Content will be fetched every {fetch_day} at {fetch_time} and will be available for review on the Activity Dashboard.
• Import frequency (Monthly) : Content will be fetched on the {fetch_date} of every month at {fetch_time} and will be available for review on the Activity Dashboard.

2. Auto Publish Immediately

• Import frequency (Hourly) : Content will be fetched every {X} hours, starting at {fetch_time} and published automatically once available.
• Import frequency (Daily) : Content will be fetched daily at {fetch_time} and published automatically once available.
• Import frequency (Weekly) : Content will be fetched every {fetch_day} at {fetch_time} and published automatically once available.
• Import frequency (Monthly) : Content will be fetched on the {fetch_date} of every month at {fetch_time} and published automatically once available.

3. Schedule Publishing

• Import (Daily) & Posting (Daily) : Content will be fetched daily at {fetch_time} and posted daily at {post_time} to your selected destinations.
• Import (Daily) & Posting (Weekly) : Content will be fetched daily at {fetch_time} and posted every {post_day} at {post_time} to your selected destinations.
• Import (Daily) & Posting (Monthly) : Content will be fetched daily at {fetch_time} and posted on the {post_date} of every month at {post_time} to your selected destinations.
• Import (Weekly) & Posting (Weekly) : Content will be fetched every {fetch_day} at {fetch_time} and posted every {post_day} at {post_time} to your selected destinations.
• Import (Weekly) & Posting (Monthly) : Content will be fetched every {fetch_day} at {fetch_time} and posted on the {post_date} of every month at {post_time} to your selected destinations.
• Import (Monthly) & Posting (Monthly) : Content will be fetched on the {fetch_date} of every month at {fetch_time} and posted on the {post_date} of every month at {post_time} to your selected destinations.

How to Create a Scheduler

Step 1: Navigate to Social Import

Go to: Curate > Activity > New Post

Click on Social Import option

Step 2: Select Brand - Social Handles, Communities & Groups

When you select a brand:

• Handle accordion expands automatically
• All handles are selected by default
• You may deselect handles
• Handles currently fetching content appear disabled
• CTA displays number of active schedulers (if applicable)

Validation rule: Selecting a Community or groups is optional; you can proceed to click on "Schedule" and schedule your content without making a selection.

Choose where imported content will go:

• Specific communities
• Specific groups
• Auto-curated communities/groups (AI-based mapping)

Step 3: Open Scheduler Panel

Click Schedule.

Default values:

• Import Frequency: Daily
• Time: 11:00 AM
• Posting Type: Save as Draft
• Time Zone: System default

Scheduler Configuration Panel

Highlight:

• Scheduler name field (editable)
• Import frequency dropdown
• Posting type
• Time zone
• Save button

Import Frequency Explained (Full Rules)

Hourly Import

Options:

• Repeat every (1/3/6/12 hours)
• Select start time
• Select time zone

Posting Types Available:

• Save as Draft
• Auto Publish

Note: Scheduled Publishing is NOT available for hourly import.

Daily Import

Select: Time & Time zone

4-Hour Buffer Rule

If using Scheduled Publishing: Posting time must be at least 4 hours after import time

Note: Time slots before buffers are disabled.

Weekly Import

Select: Day (Monday–Saturday), Time & Time zone

Rules:

• If posting on same day: 4-hour buffer enforced
• If posting on different day: No buffer restriction

Dependency rule: If import frequency is Weekly, posting frequency cannot be Daily

Monthly Import

Select: Date (1–31), Time & Time zone

Edge Case: Date Does Not Exist

If you select 31st:

• February - Runs on 28th/29th
• April - Runs on 30th

The system automatically adjusts to the last available date.

Same-Date Rule

If publishing on same date: 4-hour buffer applies

Posting Type Explained

Save as Draft (Default)

Note: Scheduler Name should not be repeated.

Auto Publish Immediately

Import and publish happen in parallel.

Once content is fetched:

• It is processed
• It is published automatically

No manual review.

Best for:

• High-volume trusted accounts
• Mature content operations

Scheduled Publishing

Import occurs first. Publishing follows a defined cadence.

Rules:

• Posting frequency depends on import frequency
• 4-hour buffer enforced when applicable
• Daily posting disabled if import Weekly

Saving the Scheduler

Click Save.

Validation checks:

• Community/group selection
• Time dependency rules
• Frequency compatibility

Success message: (Refer - Point 6)

Note: Changes apply only to future imports.

Managing Existing Schedulers

You can:

• Edit scheduler
• Delete scheduler
• Toggle ON/OFF (The timezone is selected for the schedule toggle.)

Hover over scheduler to access actions.

Cancel/Delete Confirmation Modal

Highlight:

• Warning message for Cancel

• Warning message for Delete

Awaiting to Post

Posts from:

• Social Import
• Upload
• Clip It

Appear under: Awaiting to Post

Posts show:

• Scheduled tag (if scheduled)
• Multi-select checkbox

Scheduling Individual Posts

Select post(s) > Click Schedule (Refer: Point 6)

Choose:

• Date
• Time
• Time zone

System rules:

• Save Button is disabled
• 5 minutes gap margin

Success message: “Post scheduled successfully.”

Post Detail Page Controls

Open a scheduled post to:

• Post Now
• Cancel Scheduled Post
• Reschedule Post

Cancel returns post to Awaiting to Post.

Rescheduled Sample Info Message: This post is scheduled to go live on {Local Date} at {Local Time} ({TZ Date}, {TZ Time}, {TZ Name})

Scenario:

• Post Rescheduled Successfully: Your post will be published as per the selected schedule.
• Failed to Rescheduled Post

Imported posts appear under: Awaiting to Post

No automatic publishing occurs.

Best for:

• High-governance environments
• Manual review workflows

Schedule / Auto Publish via Clip It

Go to: Curate > Activity > New Post

Click on the Clip It button.

To upload a video, the "Clip It" window will open.

You can either paste a video URL (for videos up to 60 minutes long) or select files from your computer, Google Drive, Dropbox, or S3 Bucket.

Once you have selected your files or provided the video URL, proceed to choose the desired AI feature, specify the community and groups for Import In, and then click Publish Settings.

Rules:

• 1.5-hour minimum buffer
• Communities/groups mandatory

Choose how clips are published after generation: Auto Publish (immediate, automatic publishing) or Schedule (set a specific date, time, and time zone for automatic publishing).

Click Get clips & Schedule when finished.

Schedule / Auto Publish via Uploads

Go to: Curate > Activity > New Post

Click on the Uploads button.

To upload a video, the "Uploads" window will open.

You can select files for upload from your Computer, Google Drive, Dropbox, or S3 Bucket. A pop-up notification, "Videos updated successfully," will confirm the completion of the upload.

Proceed to choose the desired AI feature, specify the community and groups for Import In, and then click Publish Settings.

Rules:

• 1.5-hour minimum buffer
• Communities/groups mandatory

Choose how clips are published after generation: Auto Publish (immediate, automatic publishing) or Schedule (set a specific date, time, and time zone for automatic publishing).

Click Import & Schedule when finished.

Group Deletion Impact

When a user deletes a group that is part of an active scheduler, the following notifications are generated:

Group is part of a multi-group scheduler (within the same community):

• Notification: "The group {Group Name} was deleted. Your scheduler has been updated to continue with the remaining groups in the community."
• Result: The scheduler remains active, operating on the remaining groups.

Group is the only group associated with the scheduler:

• Notification: "The group {Group Name} was deleted. Scheduler {Scheduler Name} has been removed because it no longer has any groups assigned to it."
• Result: The scheduler is automatically deleted/removed.

Delete Group Confirmation

Highlight:

• 3-dot menu
• Delete group option
• Confirmation popup

Limitations & Guardrails

• Hourly import does not support scheduled publishing
• Posting Daily not allowed when import Weekly
• Past times cannot be selected
• Buffer rules strictly enforced
• Changes do not apply retroactively
• A handle cannot run overlapping imports

Final Summary

Scheduler transforms Brand Control Center from a manual publishing tool into a structured automation engine.

It provides:

• Scalable social import automation
• Controlled publishing strategies
• Intelligent validation rules
• Enterprise-grade governance
• Post-level override control

You define the cadence. Brand Control Center executes reliably.