When do you build? When do you buy? And when is it smarter to just partner? In this Genuin Connections episode, TED’s Head of Product, Tricia Maia, breaks down the evolution of TED’s product philosophy—from bespoke builds to strategic partnerships. She shares how shrinking budgets and shifting audience needs have reshaped TED’s approach to technology, especially when it comes to embedding short-form video into their owned platforms.
