At CES 2026, Andy Wilson, EVP of Business Development and Commerce at McClatchy Media, joined Genuin for a live, no-slides conversation about the future of publisher-led video.
In this clip, Andy explains McClatchy’s new strategy for vertical video on its owned sites and apps. It is not just editorial. It is not just influencers. And it is not just user generated content. It is all three working together to create engagement around real passion points across their brands, from Us Weekly to entertainment, lifestyle, and news.
This moment comes from a broader Genuin Connections Q&A recorded at our CES Happy Hour in Las Vegas, where we explored how publishers can turn communities and creators into growth engines inside their own digital properties.
See how modern media brands are rethinking who creates content, and why community is now a core part of the product.
