Everyone at Cannes wants to know how to get found in AI: "How do I get cited by the machine." But…
Everyone at Cannes wants to know how to get found in AI: "How do I get cited by the machine." But it's the wrong question. And it reminds me of brands fifteen years ago insisting they needed a Facebook page without being able to tell you why. Because if you flip one setting in an LLM and its product recommendations change 80% of the time. So you're optimizing for a target that reshuffles itself on a toggle nobody can see. But that's not even the hard part... Even when you show up, does anyone believe what the AI says about you? AI is the headline. Trust is the conversation. Day 3 of Cannes Thoughts is up: Visibility is a trick. Believability is a reputation. One you can buy this week. The other you build.
By Matt Wurst
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Posted in Cannes Lions. Cannes Lions: Where creativity met commerce met AI met the beach! Highlights, trends, and takeaways from the Croisette, discussing what actually matters for brands, leaders, and the future of marketing
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