In this clip from Genuin Connections, recorded live at POSSIBLE 2026 in the Genuin Suite at the…
In this clip from Genuin Connections, recorded live at POSSIBLE 2026 in the Genuin Suite at the Fontainebleau in Miami Beach, Ashan Khan, Head of Global Agency Partnerships at Uber Advertising, makes the case that the most exciting development in commerce media isn't a single new product — it's the rapid acceleration of data collaboration across brands, platforms, holdcos, and agencies. Host Matt Wurst, CMO of Genuin, draws out Ashan's "geeky but exciting" perspective on why systems-level data collaboration is unlocking a flywheel effect: when platforms can help clients make sense of audience data and match it to their own data sets, measurement gets sharper, decisioning gets faster, and the entire industry performs better. It's a quietly transformative shift that runs underneath all the louder conversations about AI, agentic commerce, and retail media. A clear-eyed look at the infrastructure that will determine which commerce media bets actually pay off.
By Genuin
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