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How do you innovate inside a giant organization without getting buried in red tape? In this Genuin Connections clip, Dana Hork shares the inside story of how she helped evolve Walmart’s social media strategy. Her advice for marketers in large companies: align on strategy early, then execute fast and flexibly. Dana explains how she built trust at the top to: - Secure buy-in for social investment - Build real-time brand relevance - Defend the brand in the comments section - Give her team the freedom to make decisions at speed
By Genuin
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From the Innovative Leadership community. Where forward-thinking leaders connect through podcasts, webinars, and event insights. Explore ideas that inspire creativity, emotional connection, and team growth. Share experiences, learn from peers, and shape the future of leadership together.
Posted in Genuin Connections. Dive deeper into ideas from guests on the Genuin Connections Podcast, some of the brightest and most accomplished leaders in our space. From marketing to product to tech: lessons, bold opinions & strategies and more. Share takeaways, challenge assumptions, and apply insights to your own journey.
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