A Cannes Farewell...
A Cannes Farewell... And what if I told you that my biggest takeaway is that The Creator Economy is yesterday’s news? Well, kind of... After 96 hours at Cannes Lions, a few things are clear: We're expanding the way we think... From creator to attention economy. And the rules have changed. 🧠 AI isn’t just assisting creativity. It’s co-authoring it. 📦 Commerce media is the new main stage. 🎯 Purpose needs proof, not platitudes. 💦 Everyone has backsweat when it's 90 degrees and 100 humidity. 🌍 The Global South is shaping global stories. 📱 And brands? They’re not just hiring creators—they’re becoming them. I'm sunburned. I'm tired. But buzzing. My final dispatch from Cannes 2025.
By Genuin
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Posted in Cannes Lions. Cannes Lions: Where creativity met commerce met AI met the beach! Highlights, trends, and takeaways from the Croisette, discussing what actually matters for brands, leaders, and the future of marketing
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