Genuin Ad Server
Programmatic demand from connected exchanges served into your placements with no ad ops on your side; Genuin ad operations configures tags per placement.
Genuin Ad Server is Genuin's programmatic ad server, already connected to exchanges. Genuin ad operations generates and places the tags for each placement, so you need no ad ops team. Impressions appear the same day once your sellers are verified.
This capability arrives as a proposal when your network needs it, filled in from your brand context, and goes live when you confirm it. It's part of Monetize, and Programmatic: Genuin Ad Server or your partner ad server compares the two paths.
When to use it
Use it if your network has no ad server or no ad ops team. If your ad server holds your direct deals, use Partner Ad Server Integration.
| Genuin Ad Server | Partner ad server | |
|---|---|---|
| Pick it when | You want demand without ad ops, or have no ad server | Your ad server holds your direct deals, priorities, and reporting |
| Who traffics | Genuin ad operations configures tags per placement | Genuin ad operations configures your ad server's tags |
| Floors and pacing | Set in BCC per placement | Set in your ad server; BCC mirrors them |
| Reporting | BCC along the grid | Your ad server plus BCC reconciliation |
| Setup time | Same day once sellers verify | Three to ten business days |
How it works
- You choose which deal types run: open auction, private marketplace (PMP), and programmatic guaranteed.
- Floors are set per placement. BCC proposes them from your brand safety profile and the placement's context.
- Viewability, your brand safety profile, and context pass in each bid request through standard IAB fields. Ad tag reference: VAST, IAB sizes, and macros lists the formats.
- Blocklists and Ad Quality rules apply before any ad renders.
- A stronger brand safety profile, richer context, verified sellers, and viewability all raise what buyers pay.
Set it up
Octo proposes Genuin Ad Server with these steps already done. You review the result and confirm it.
- Verify sellers, so buyers can validate your ads.txt and sellers.json. Learn how in Sign your agreement and authorize sellers and Set up ads.txt and sellers.json.
- Choose Genuin Ad Server under Monetize > Programmatic, then set floors and allowed deal types. Learn how in Programmatic: Genuin Ad Server or your partner ad server.
- Genuin ad operations places the tags. Impressions appear in Reports > Revenue the same day.
Settings
| Setting | What it controls |
|---|---|
| Deal types | Open auction, PMP, and programmatic guaranteed, each allowed or not |
| Floors | The lowest price per placement, proposed from your brand safety profile |
| Brand safety profile | The profile passed in every bid request |
Change floors and deal types under Monetize > Programmatic. Floor Pricing and Yield Rules adds rules by partner, deal type, and daypart.
What it reports
BCC reports these measures along the grid. Revenue reporting, payouts, and the Creator Wallet explains how revenue is reconciled.
- eCPM: the revenue each thousand impressions earned.
- Fill: the share of your inventory that demand filled.
- Viewability: how much of each served ad viewers could see.
- Revenue by exchange and deal type: which exchanges and deals earn the most.
If fill is low, check seller status, floors, blocklist cost, placement sizes, and viewability first.
Build on it
Ads from Genuin Ad Server are configured in Brand Control Center, not in code, and tag IDs aren't self-serve. Serve your first ad covers ads inside your embeds and IAB units rendered from a tag in your app. Receive engagement events in your own analytics sends viewer activity to your analytics. Query Genuin event data in BigQuery runs first queries on campaign events.
The ad server and revenue report calls in the Business Account API are proposed, not live. Live API today and the Business Account API roadmap maps what you can call now to what's planned.
