Captions, Titles, and Brand Voice
Every clip gets captions, a title, a caption line, and topic tags drafted in the voice set in your brand kit; your edits train the drafts.
Every video Studio makes needs words around it. Studio drafts them in the voice you chose for your brand, so a clip arrives ready to review. Your edits and approvals then shape every draft that follows.
This capability arrives as a proposal when your network needs it, filled in from your brand context, and goes live when you confirm it. It's part of Studio, and Studio: produce brand video from podcasts, long-form, and catalogs explains what Studio drafts for each input.
When to use it
It's always on, for every clip Studio makes. Your first few dozen approvals matter most, because they train the drafts that follow.
- Clips from Clip Generation from Long-form and Text-to-Video Explainers.
- Product videos from Product Video Generation from Catalog.
- Posts syndicated to YouTube, TikTok, and Instagram, each with the caption and cover for its platform. Post to your hub, then curate and schedule to other platforms covers the schedule.
How it works
- Studio reads your public writing, such as site copy, podcast descriptions, and social captions. It proposes a voice: plain, warm, expert, or playful.
- You see three sample captions written in that voice before you approve it.
- For each clip, Studio drafts captions, a title, a caption line, and topic tags in that voice.
- Brand guidelines you upload under Brand > Context, as a PDF or a link, apply too. Captions, titles, and partner-facing copy follow them.
- Drafts land in Studio > Drafts. Each edit and approval trains Studio's preferences.
- After a few dozen approvals, most drafts need no edits.
| Input | Where you set it |
|---|---|
| Voice and one-line description | Brand kit |
| Brand guidelines | Brand > Context |
| Edits and approvals | Studio > Drafts |
Set it up
Octo proposes your brand voice with these steps already done. You review the result and confirm it.
- Set the voice and one-line description in your brand kit. Learn how in Set your brand identity: name, logo, colors, and voice.
- Edit drafts in Studio > Drafts. Change a title, a caption line, or a tag before you approve.
- Approve drafts as they come in. Studio learns from each approval.
Settings
| Setting | What it controls |
|---|---|
| Voice | The tone of every caption, title, and caption line |
| Caption style | How captions look on the clip |
| Languages | The languages Studio drafts in |
Octo fills these from your brand context, and you change them when you review the proposal. To change the voice, pick a different one in your brand kit, and the sample re-renders in seconds.
What it reports
- Edit rate over time: the share of drafts you change before you approve them, tracked over time.
Studio measures it from the drafts you edit and approve in Studio > Drafts. Expect it to fall, because after a few dozen approvals most drafts need no edits.
Connect your systems
The live API covers the communities, groups, and posts your captioned clips land in.
- Environments, credentials, and test data covers the separate QA and Production credentials the live API uses.
- Create a community creates a community under your brand, with its type, access settings, and first members.
- Create a group in a community adds a group with its visibility and posting rules.
- Post a video to a group uploads a video and its thumbnail, then posts it with a caption, mentions, or questions.
The brand kit and Studio calls in the Business Account API are proposed, not live. Live API today and the Business Account API roadmap maps what you can call now to what's planned.
