What a social experience adds to your website or app
A social experience on a brand's own website or app turns visitors into members who watch, post, and talk, which grows the O&O, informs strategy, and opens revenue.
A social experience is an interactive space inside your own website or app where your audience participates, shares ideas, and connects with each other. Genuin lets brands and commerce media networks add one to the properties they own, so conversations, content, and commerce happen in one place.
Publishing content and running campaigns turns your audience into viewers. A social experience turns them into participants, which strengthens engagement and loyalty and opens new ways to grow and earn. Adding one to your pages is part of Onsite; for the whole product, see Onsite: what it does and where to start.
Grow your O&O
A social experience brings people back to the sites and apps you own and operate, and keeps them there longer.
- Engagement. Members share opinions and insights, engage with content and ads, and interact with other members. They participate instead of only watching, so they spend more time on your site or app.
- Loyalty. A social experience gives members a sense of belonging and shared identity around your brand. When their voices matter, they keep engaging, recommend you to others, and become long-term advocates.
- Return visits. Members come back regularly for new discussions, content, and updates. Repeat visits, time spent, and the visibility of your site or app all grow, which makes it more attractive to brand partners.
- Peer-to-peer help. Members share tips and best practices, answer each other's questions, and give recommendations and feedback. That support raises satisfaction and reduces the load on your traditional support channels. Learn more about running customer relationships, newsletters, and support from your social experience.
- User-generated content. Members contribute reviews and testimonials, tutorials and discussions, and videos, images, and posts about your brand. Content from real customers builds trust and credibility with your audience.
- Connections. Members meet like-minded people, industry professionals, and potential partners. Those connections lead to business collaborations, creator partnerships, and a wider audience for your network.
For how members move through these interactions, see How the member experience works and The member journey across web and app.
Learn from your members
A social experience gives you direct access to what real members say and do. Watching how they interact shows you:
- Their preferences and interests.
- Product feedback and feature requests.
- Emerging trends in your market.
These insights improve your advertising strategy, your audience targeting, and the experience on your site or app. Because members share them with you directly, they're zero-party data. Learn more about Zero-party data for brands.
Earn from your social experience
An active social experience opens several revenue models:
- Targeted advertising in your placements. Learn more about Genuin Network Revenue Share.
- Sponsored content and brand collaborations. Learn more about the Paid Partner Post.
- Premium memberships and exclusive content. Learn more about Subscriptions and Paid Access.
These models earn revenue while the experience stays useful to members. For every option, see Monetize: what it does and where to start.
